LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMM.
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SECOND SEMESTER – APRIL 2007
VC 2808 / 2801- DEVELOPMENT COMMUNICATION
Date & Time: 17/04/2007 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
PART-A
- Answer ALL questions not exceeding 50 words each: (10×2=20)
- Critical conscience
- Social marketing
- Dependency theory
- Media Advocacy
- Neo-colonialism
- Alternative media
- Top down communication
- Diffusion of innovation
- Banking system of education
- Magic multiplier
PART-B
- Answer ANY FOUR not exceeding 150 words each: (4×5=20)
- Explain with examples how Radio can play the role of a community medium.
- Street theatre is also called ‘theatre of the oppressed’. Why?
- What are the causes the western countries attribute to the underdevelopment of the third world countries?
- Suggest how the internet can be used for rural development.
- Differentiate community video from professional/conventional video.
- What are the various theories related to development communication?
PART-C
III. Answer ANY THREE not exceeding 500 words each: (3×20=60)
- Documentary films don’t really reach the people it is meant to. Suggest some strategies to make them reach the rural community.
- What is the adverse effect of globalization on the third world countries? Suggest how the third world countries can counter it.
- Explain how you would go about if you were to make a participatory video film on ‘health for all’.
- What are the conflicting views the dominant paradigm and alternative paradigm have on theories of development?
- Explain how folk media can be used to disseminate the development messages in the rural community.
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