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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIRST SEMESTER – APRIL 2007
VC 1801 – VISUAL CULT AND CULTURE
Date & Time: 04/05/2007 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
Part – A
Answer ALL the questions in not more than 50 words each: (10×2=20)
- Counter-culture
- Hegemony
- Ideology
- Culture shock
- Consuming women
- Propaganda
- Shopping pleasure
- Cult following
- Consumerism
- The elite
PART-B
Answer any FOUR in not more than 200 words each: (4×10=40)
- How should undisciplined events be handled in reporting? Give two
- What are the contributions of Birmingham School in the area of cultural studies?
- Political parties are very careful about their public image. Analyze.
- Cults thrive in modern times due to stress and loss of hope. Discuss.
- What are the sociological approaches to critical readings of the media?
- ‘Dominant culture creates subcultures.’ Substantiate your views with
examples.
PART-C
Answer any TWO in not more than 400 words each: (2×20=40)
- Explain branding as a cultural code citing ten recent commercials.
- Social system attempts to control and discipline bodily pleasures. Comment
- In times of crisis media should play a constructive role. Elaborate.
- Culture has a cluster of meanings. Substantiate your views with examples.
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