LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

AC 13

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2008

    VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date : 26/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Answer all the questions in not more than 50 words each.                                      (10×2=20)

1. Multi-disciplinary research
2. Protocol
3. Close ended questions
4. Measures of central tendency
5. Uses and gratification
6. Positivist approach
7. Copy testing
8. Survey method
9. Research report

PART – B

Answer any FIVE from the following in not more than 200 words each.                (5×8=40)

11. Differentiate between qualitative and quantitative methods in a research.
12. ‘Communication research basically is a social science research’. Discuss.
13. List out the areas of research in the Internet.
14. Write on the importance of applying content analysis in the media research.

15 Emphasize the importance of carrying out a pilot study.

16. What are the ingredients of Participatory Observation Method?
17. Explain the research procedures in a media research.

PART – C

Answer any TWO from the following in not more than 500 words each.              (2×20=40)

18. What is a hypothesis? How do you test a hypothesis? Explain.
19. Analyze technically a moving image that you have seen recently.
20. Explain the types of electronic media research.

 

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