LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMM.
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SECOND SEMESTER – April 2009
VC 2809 / 1807 – MEDIA MANAGEMENT
Date & Time: 27/04/2009 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
PART- A
ANSWER ANY FIVE OF FOLLOWING QUESTIONS IN 100 WORDS EACH. (5 X 4 = 20)
- Differentiate between media leadership and non-media leadership.
- Why does system theory approach management from macro perspective?
- Write a short note on two basic functions of management.
- Explain management styles that closely relate to media.
- Differentiate between competitive strategy and innovative strategy.
- Is marketing not very important in media product management? Why?
- Explain the phases of brand management in media industry.
PART- B
ANSWER ANY FIVE OF THE FOLLOWING IN 200 WORDS EACH. (5 X 8 = 40)
- How do the media look at new plays based on consistent portfolio logic?
- What is it meant by creating innovative content?
- Give a picture of leadership dynamics in newspaper management.
- How do you explain convergence in media industries?
- Mention the four propositions of research in media management.
- Why do they place major emphasis on innovation in cross-media?
- Describe in detail the eco-system in media industry.
PART- C
ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH (2 X 20 = 40)
- Explain the ways by which we should manage the content generation process.
- What are the effective ways managing a media organization? Explain by using
your field study data.
- What are the contemporary approaches to management? Explain.
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