LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034    M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AI 12

THIRD SEMESTER – NOV 2006

VC 3956 – CONTEMPORARY MEDIA TRENDS

 

 

Date & Time : 27-10-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

 

 

1. Answer any FOUR of the following in about 100 words each:

                                                                                                                 (4 ´ 5 = 20)

1. Write about the advantages of ‘Digital film making’.
2. What are the ‘Ethics’ that should be followed by print media?
3. How effective are ‘Hoardings’ in the context of Advertisements?
4. Discuss about TRP & “Tamil Television Serials”.
5. Write about the merits in Media Convergence.
6. Give some psychological reasons for ‘Cyber Crimes’.

 

1. Answer any FOUR of the following in about 200 words each:                                                                         (4 ´ 10 = 40)
2. What is ‘Demand and Supply’ trend? And what are the impacts it creates on       ‘quality’ media?
3. Write about ‘Violence’ in Cine Media; and give some psychological reasons         for the success of action movies.
4. Discuss the merits and demerits of ‘Virtual Reality’.
5. Is ‘Media’ the ‘Stepping Stone’ to politics? – Discuss.
6. Discuss some of the ‘Media Myths’ and their negative influence on youth.
7. Media is not for the Marginalized people – Discuss.

 

III. Answer any TWO of the following in about 500 words each:                                                                                                                                      (2 ´ 20 = 40)

13. Modern Trends in Cine, Tele, Print, Ad & Web Media – Discuss
14. Write about the ‘Media Objectivity’ in the        present media.
15. How powerful is Media? Discuss the Positive and Negative impact of

Media on Society.

 

 

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