LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
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M.Sc. DEGREE EXAMINATION – VISUAL COMM.
THIRD SEMESTER – November 2008
VC 3956 – CONTEMPORARY MEDIA TRENDS
Date : 05-11-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
- Write short notes on the following not exceeding 50 words each. (10 x 2=20)
- Advertising Censorship
- Media as an Agenda
- TAM
- Ethics
- Global Communication
- Communication Satellite
- Digital Divide
- MPAA
- IT Act 2000
- Media Convergence
- Answer any FIVE of the following in about 150 words each. (5 x 7 = 35)
- Comment on the emerging trends in new media.
- How can the silver screen be a catalyst for social change?
- Give an account of Right to Information Act.
- ‘Violence and sex are becoming indispensable elements in print media’ – Comment.
- ‘Print media coverage on recent communal riots in Orissa was such that it stimulated tension all over India’. Discuss.
- What is e-governance? Explain the advantages and disadvantages of e-governance in the Indian context.
- Critically evaluate the functioning of PCI.
III. Answer any THREE of the following in about 300 words each. (3 X 15 = 45)
- ‘Inspite of the boom in television channels the formats and the concepts of programs are a mere cliché.’ Criticize.
- ‘Global Communication dominance is closely linked with evolution of technologies’-Justify the statement with appropriate examples.
- Discuss the role of media in an environmental crisis such as global warming or any other natural disaster.
- Do ethics exist in contemporary visual media? How effectively do CBFC & TRS work towards this?
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