LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
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M.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIRST SEMESTER – November 2008
VC 1800 – IMAGE AND IMAGINATION
Date : 04-11-08 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART-A
Answer ALL questions not exceeding 50 words each: (10 X 2 =20)
- Triangle
- Signifier
- Retina
- Notan
- Ganzfeld
- Figure-Ground
- Left brain and right brain
- Archetypes
- Kinesics
- Form
PART – B
Answer any FIVE questions in 150 words each: (5 X 7 = 35)
- What are the characteristics of a creative person?
- Discuss the four Gestalt principles used to arrange/organize visual elements.
- Define stereotyping. How does it affect our perception of reality?
- How does brain process images into visual perception cues?
- Explain the characteristics of mass communication.
- Enumerate the visual attributes.
- How do you design a photograph using the visual elements?
PART – C
Answer any THREE questions in 300 words each: (3 x 15 = 45)
- Describe the stages in the visual process according to Aldous Huxley.
- Define creativity. What are the ways one can sharpen ones creativity?
- Explain the relevance and use of semiotics for a visual communicator like you.
- ‘Human Communication is a complex process’. Explain.
- Give an account of the kinds of touch and their role in social interaction.
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