LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

KB 11

FIRST SEMESTER – November 2008

                                                     VC 1807 – MEDIA MANAGEMENT

 

 

 

Date : 13-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

                                                                               PART- A                                                         

 

ANSWER ANY FIVE QUESTIONS IN 50 WORDS EACH.                                                       (5×4=20)

 

1. Do rules of corporate governance have a role in media management?
2. How would you explain media trends in global media?
3. Write a brief note on Cable Network Services.
4. When does profit overtake entertainment in media content?
5. Write a short note on SANOMAWSOY’s system of media management.
6. How do the Hollywood productions follow vertically integrated system?
7. Briefly explain four basic principles of management.

 

PART- B

 

ANSWER ANY FOUR OF THE FOLLOWING IN 150 WORDS EACH.                                   (4×10=40)

 

1. What basic approach would you keep in mind when you manage a media organization?
2. Relate some general functions of management with media management.
3. How do scale and scope of economies affect information goods?
4. Who does take major role in deciding media formats? Why?
5. What are the core business strategies in transnational media management?
6. Write a short note on the importance of control in media management.

 

PART- C

 

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH.                                    (2×20=40)

 

1. Write an essay on ways of managing media companies applying Henry Fayol’s principles.
2. What are the advantages and disadvantages of family-owned media companies?
3. ‘Technological changes lead to the convergence of media’. Write an analytical essay.

 

 

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