LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – ECONOMICS
|
SECOND SEMESTER – APRIL 2006
EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT
Date & Time : 02-05-2006/9.00-12.00 Dept. No. Max. : 100 Marks
Answer any FIVE questions in about 75 words each. (5 ´ 4 = 20 Marks)
- Distinguish between marketing and selling.
- Explain market segmentation? Describe any three types of market segmentation.
- Distinguish supermarkets from departmental stores.
- What is meant by sales promotion? What are its types?
- What factors influence the selection of an advertising media?
- Differentiate between a market and marketing.
- What is market penetration?
PART – B
Answer any FOUR questions in about 250 words each. (4 ´ 10 = 40 Marks)
- Explain the role of ethics in marketing.
- Distinguish between selling and salesmanship.
- In international marketing what are the problems encountered by the exporting companies?
- Explain the concept of consumerism. Describe the methods of exploitation of the consumer.
- What is the need for planning and marketing? How does it make a difference?
- Bring out the role as market and market forecast.
- How do you identify a market segment?
PART – C
Answer any TWO questions in about 900 words each. (2 ´ 20 = 40 Marks)
- How does the consumer go about with the consumer decision-making process?
- As a marketing specialist how would you look at the perspective of pricing? What methods would you follow in the pricing process?
- Do middlemen in India get a reasonable or abnormal profit? Is there any possibility of eliminating them for protecting consumers and producers?
- Evaluate the consumer movement in Indian perspective. Explain how standardization and grading legislation will help to overcome consumer exploitation?
Latest Govt Job & Exam Updates: