LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – ENGLISH LITERATURE
|
FOURTH SEMESTER – APRIL 2006
EL 4810 – SPEECH EVENT MANAGEMENT
Date & Time : 27-04-2006/9.00-11.00 Dept. No. Max. : 50 Marks
Please Note : This Examination is only for two hours
PART – A
- Answer Two of the following in 50 words each. (2 ´ 2 ½ = 5 Marks)
- Explain motivation and its role in communication.
- What do you mean by coping mechanism.
- The different types of leadership.
- How important group dynamics is in communication?
- Explain characteristics of a good group discussion.
- Answer any Two of the following in 100 words each. (2 ´ 5 = 10 Marks)
- Low self-esteem disturbs the process of communication. Do you agree?
- The process of communication and its various components.
- Interpersonal communication and the needed skills are necessary to succeed in an interview.
- Evaluate yourself as a communicator
- The characteristics of a good public speaker.
- Draft a good public speech on a topic that you choose with a proper format.
(200 words)
or
Draft a good group discussion on a topic of your choice (200 words) (10 Marks)
PART –B
IV Write short notes on any FIVE of the following in about 50 words each
(5×1=5 marks)
- aesthetic function of speech act
- cohesive links
- role relationship
- cotext
- deictic expressions
- implicature
- cooperative principles
V Answer any TWO of the following in about 200 words each. Give your own
examples. (2×5=10 marks)
- Unique properties of human language
- Ethnography of communication
- Language as an interpersonal social act.
- Identify the discourse features in the following passage (10 marks)
THE PATH TO INTELLECTUAL CAPITAL: CHINA VERSUS INDIA
A culture of innovation is fundamental for global economic leadership. If India and China want to become technological powerhouses, then innovation incubators are essential. Incubators nurture talent among scientists and engineers and provide support during the early years of innovation when the risks of failure are the greatest. China, in this regard, has made substantial progress vis-à-vis India.
In 1988, the Chinese government embarked on a plan to develop and commercialise innovation in high-growth sectors, including information technology, biotechnology, new materials, medicine, and new energy sources. China now boasts of approximately 440 incubators, science and technology parks, and software parks in 53 high-technology industrial zones. Over 24,000 incipient companies have been incubated in these facilities since 1988, of which 6,900 have been spun off as commercial entities, and about 30 of these have gone public. The bulk of these companies engage in developing and commercialising proprietary industrial technologies. Most of the companies are spin-offs from universities, research institutes and state-owned enterprises.
The Chinese diaspora has gained special privileges to set up new high-tech businesses. China has recognised that students, scientists, and business professionals from abroad constituted a rich source of talent, ideas, and money. The special focus on the diaspora has paid off handsomely, with the establishment of over 30 overseas Chinese Scholar’s Parks. For example, the Haidian Pioneer Park in Beijing houses 140 companies set up by Chinese returning from overseas. Thus, it is evident that entrepreneurship and the culture of innovation are heavily emphasised in the national agenda and all major avenues to promote such innovation are actively pursued. The growth of incubation is not without problems – the lack of venture capital remains a limitation, and incubators are not immune to political interests.
The incubation concept in India is relatively new. A few institutes like the Indian Institute of Science (IISc) and the Indian Institutes of Technology have taken the lead in setting up incubators. However, most initiatives are primarily and narrowly focussed on software or telecommunications. Much of the innovation in high-technology in India originates from a few, large companies including Dr. Reddy’s Laboratories, Wipro, and Infosys. With some exceptions, innovation in biopharmaceuticals is limited to developing generic drugs. Scientists and businesses from leading companies admit in our discussions that India has a long way to go towards engaging in more fundamental innovation. Several of the leaders suggested fundamental change in the education methods starting from primary education since Indian education focusses intensely on conformance to strict guidelines and rote learning.
Latest Govt Job & Exam Updates: