LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – ENGLISH LITERATURE
SECOND SEMESTER – APRIL 2011
EL 2807 – MEDIA CRAFT
Date : 11-04-2011 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
- Answer the following questions in about 75 words each: 10 x 3 = 30
- What is journalism and its nature?
- Describe Reporting.
- State what is Broadcast Deregulation?
- Web Radio – explain.
- Spamming – what does it mean?
- Write a short note on any one feature of mass communication.
- ‘What is not published is news and what is published is advertisement’. Justify.
- What is sensationalism in mass media?
- Write a note on the perspective that should dominate the media?
- Write a short note on any one way to deconstruct media.
- Answer any FIVE of the following in about 150 words each: 5 x 8 = 40
- What are the different aspects of style?
- Headlines – Discuss.
- Bring out the salient features embedded in the arguments of Dewey and Lippman.
- Write a paragraph on the four waves of media.
- What is the role of mass media in promoting ecology?
- Comment on the content of any newspaper of your choice.
III. Answer the following in about 300 words each: 2 x 15 = 30
- Elaborate the various Journalistic forms that underpin the field of journalism today
(OR)
Analyse what a LEAD is and the characteristics that hold a good lead.
- Write an article on LPG (Liberalization, Privatization and Globalization) and Mass media.
(or)
Describe a frame work to study the works of literary personalities who have become journalists.
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