Loyola College M.A. Media Arts April 2011 Media Management Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – MEDIA ARTS

THIRD SEMESTER – APRIL 2011

MA 3805 – MEDIA MANAGEMENT

 

 

Date : 08-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

ð°F Ü

ܬùˆ¶‚ «èœMèÀ‚°‹ 50 õ£˜ˆ¬î Ü÷M™ M¬ìòO‚辋                            10 Ï 2 = 20 ñFŠªð‡èœ

 

 

  1. «ñô£‡¬ñJ¡ Ü®Šð¬ìˆ É‡èœ ò£¬õ?
  2. ŠªóìK‚ ªìŒô˜ – CÁ °PŠ¹ õ¬óè.
  3. Þˆ, ß«è£, ÅŠð˜ ß«è£ â¡ð¶ â¡ù?
  4. ñ£v«ô£M¡ «î¬õŠ ð®ò¬ñŠ¹‚ «è£†ð£†®¡ 䉶 ð®G¬ôèœ ò£¬õ?
  5. «ü£ – ý£K ü¡ùL¡ ° ð°Fèœ ò£¬õ?
  6. îœOŠ«ð£´î¬ô ªõŸPªðø‚ ¬èò£÷ «õ‡®ò º‚Aò õNèœ ò£¬õ?
  7. º¡ÂK¬ñ G˜õ£èˆF¡ ° ð°Fèœ ò£¬õ? àî£óíƒèÀì¡ M÷‚°è.
  8. à혾 G˜õ£èˆF¡ ° Ü®Šð¬ìŠ ð°Fèœ ò£¬õ?
  9. «ïó «êIŠ¹ õNèœ CôõŸ¬ø ⿶è.
  10. ²ò ñFŠ¹ â¡ð¶ â¡ù?

ð°F Ý

â¬õ«ò‹ 䉶 «èœMèÀ‚° 300 õ£˜ˆ¬î Ü÷M™ M¬ìòO‚辋                      5 Ï 8 = 40 ñFŠªð‡èœ

 

  1. áìè G蛄C å¡P¬ù vñ£˜† «è£™ (SMART GOAL) º¬ø¬òŠ ðò¡ð´ˆF M÷‚°è.
  2. võ£† ÝŒ¾ (SWOT Analysis) GÁõùƒèO¡ õ÷˜„C‚° âšMîˆF™ àî¾A¡ø¶ M÷‚°è.
  3. «ñô£‡¬ñ °Pˆî ªý¡P çð£òL¡ MFè¬÷ â¿F M÷‚°è.
  4. å¼ ªî£¬ô‚裆C Ü™ô¶ M÷‹ðó GÁõùˆF¡ G˜õ£è ܬñŠH¬ù M÷‚A å¼ è†´¬ó õ¬óè.
  5. º®ªõ´ˆî™, Hó„C¬ùè¬÷„ êñ£Oˆî™ ÝAòõŸP¡ ð®G¬ôè¬÷ M÷‚°è.
  6. F¬óŠð숶¬øJ™ Þò‚°ïK¡ «ñô£‡¬ñJ™ Þòƒè «õ‡®ò ¶¬øèœ °Pˆ¶ å¼ è†´¬ó õ¬óè.
  7. «ïó G˜õ£è‹ áìè G˜õ£èˆF¡ º‚AòŠ ð°F â¡ð¬î àî£óíƒèÀì¡ M÷‚°è.

 

ð°F Þ

â¬õ«ò‹ Þó‡´ «èœMèÀ‚° 600 õ£˜ˆ¬î Ü÷M™ M¬ìòO‚辋           2 Ï 20 = 20 ñFŠªð‡èœ

 

  1. F¬óŠðìˆ îò£KŠHŸ°Š ð¬ìŠð£Ÿø½ì¡, áìè «ñô£‡¬ñ»‹ ÜõCò‹ â¡ðî¬ù ÝŒ¾ ªêŒè.
  2. ²ò G˜õ£èˆF¡ ÃÁèœ CôõŸ¬ø M÷‚A ܬõ áìè G˜õ£èˆFŸ° âšMî‹

ðò¡ð´A¡øù â¡ð¬î àî£óíƒèÀì¡ M÷‚°è.

  1. ªî£¬ô‚裆C ¶¬øJ™ ªõŸPèóñ£è ÞòƒA‚ ªè£‡®¼‚°‹ å¼ GÁõùˆF¬ù àî£óí‹ è£†®, Üî¡ ªõŸP‚° Ü®Šð¬ìò£è ܬñ‰¶œ÷ «ñô£‡¬ñ «è£†ð£´è¬÷ M÷‚A ⿶è.

 

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