LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – SOCIAL WORK
THIRD SEMESTER – APRIL 2004
SW 3801/SW 919 – COMMUNICATION FOR SOCIAL WORK
Date : 17.04.04 Max : 100 marks
Duration : 9 – 12 noon Hours: 3 hrs
PART – A (10 ´ 2 = 20 marks)
Answer all the questions. Answer to each question should be in about 50 words.
- What is effective communication?
- What is a channel of communication?
- What is reinforcement in communication?
- What are the advantages of grapevine communication?
- What is a flip-chart?
- What are the advantages of case study as a method of training?
- What is self-acceptance?
- What is the importance of non-verbal communication?
- What is the effectiveness of radio as a mass media?
- What are the principles of using an overhead projector?
PART – B (4 ´ 10 = 40 marks)
Answer any FOUR of the following. Answer to each question should be
in about 300 words.
- What is the importance of listening and problems of listening in communication?
- What are the guidelines of effective writing?
- What are the advantages and disadvantages of oral communication?
- How can a communication be made effective?
- What are the characteristics of a self-accepting person?
PART – C (2 ´ 20 = 40 marks)
Answer any two of the following. Answer to each question should be
in about 600 words.
- Explain the process of communication, with the help of a diagram.
- What are upward downward and lateral communication? what are the advantages of them all? How can one improve these communication?
- What are the advantages of mass media, as a medium of communication? What is its role in creating values in the society?
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