LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.C.A DEGREE EXAMINATION – COMPUTER APPLICATION
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FIRST SEMESTER – April 2009
EL 1900 – BUSINESS COMMUNICATION
Date & Time: 04/05/2009 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
SECTION – A 5 x 4 = 20 MARKS
- What is accent? How is it very import in speaking English?
- Place the stress marks ( ’ ) on the appropriate syllables of the following words.
- re / mem / ber (2) Va / Ca / tion (3) pe / cu / li / ar
(4) e / co / no / my (5) Co/ llege (6) Stu / pen / dous (7) doc / tor
(8) pro /fess / or.
- How is dipththong different from Vowel?
- What is register in communication?
- What have you understood about neutral accent?
SECTION – B 5 x 6 = 30 MARKS
- What are the differences between Oral and Written communication?
- How does Writing play an important role in business?
- Write a short note on body language in communication?
- Describe the structure of formal letters with examples.
- Write short notes on agenda and minutes in meeting.
SECTION – C 5 x 10 = 50 MARKS
- Write a covering letter and CV in response to the following advertisement.
- Write short notes on the following.
- Symposium 2) Conference 3) Convention 4) Panel – discussion.
- Write an essay on the principles of effective writing in business communication.
- Imagine that you are a sales manager of a company which manufactures furniture. Now the company’s sale is on the decrease. You are asked to submit a report about this trend. Prepare a report.
- What is the importance of memo in business?
Imagine that you are a manager of a Company, and prepare a memo suspending an employee for his misbehaviour with women staff.
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