LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
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FOURTH SEMESTER – April 2009
CO 4804 – GLOBAL BUSINESS STRATEGEY
Date & Time: 23/04/2009 / 9:00 – 12:00 Dept. No. Max. : 100 Marks
SECTION-A
Answer all Questions. Each carries 2 marks 10 x 2 = 20 marks
For each term below explain in about 10 lines
- Technological environment
- European union
- Tariff and subsidies
- Value Chain Analysis
- Competitive advantage
- “Focus” Strategy
- Investment mode of market entry
- Expatriates
- International Joint Venture
- Matrix Organization structure
SECTION B
Answer any Five questions (One Page answer) 5 x 8 = 40 marks
- Explain role & objectives of WTO
- How does an International Firm assess the economic environment?
- Explain five force analysis of industrial competition
- What is Globalization? What are the arguments against globalization?
- Explain types of International Joint Ventures. What are the problems of IJV?
- How to assess and reduce political risks in International business?
- Who are strategists? What are the main elements of strategy formulation?
- Explain advantages and disadvantages of international acquisitions
PART C
Answer any TWO questions. (4 pages Essay)Each carries 20 marks:
2 x 20 = 40 marks
- Write a short profile of any MNC operating in India. Make a SWOT analysis for the same MNC
- Explain cost, differentiation, and focus strategies given my Michael Porter by giving examples of strategies used by international firms. Evaluate the merits and demerits of each strategy.
- Argue for and against Globalization. What are the practical implications of globalization on Indian companies? What are your suggestions to overcome adverse effects, if any?
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