LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 25

P.G. DEGREE EXAMINATION – COMMON PAPER

THIRD SEMESTER – November 2008

    CO 3925 – ENTREPRENEURSHIP AND SMALL BUSINESS MGT.

 

 

 

Date : 12-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A                       (10 x 2 = 20 marks)

Answer all questions. Each answers carries maximum of 2 marks.                                                 Each answer should be around 10 lines.

1. How important is it to plan one’s business idea?
2. Mention any two opportunities experienced by entrepreneurs from the business problems they face.
3. Explain the importance of doing market analysis before starting business.
4. What is ‘product life cycle’?
5. Who is an intrapreneur?
6. Mention any three items usually included in a project proposal report.
7. Why do some new products fail?
8. What is venture capital?
9. Differentiate ‘gross-profit’ from ‘net-profit’.
10. What is a ‘Question Mark’ according to the BCG matrix?

 

SECTION – B                            (5 x 8 = 40 marks)

Answer any 5 questions. Each answers carries maximum of 8 marks.                                      Answers should be in about 1 page.

11. Why are entrepreneurs considered, aggressive? Is there some truth in this expression, considering your observations of successful entrepreneurs recently?
12. What is the role of marketing in the success of entrepreneurial ventures?
13. Does the financial crises observed in the markets a sign of bad times for the entrepreneurial community?
14. Describe some services provided by any two financial institutions based in India, who are known to help Small scale businesses in India.
15. Are entrepreneurs born or made? Can an entrepreneur be trained?
16. Prepare a questionnaire investigating the market potential of a new business opportunity known to you.
17. How do you build brands? What strategies can an entrepreneur follow to create a successful brand?
18. Identify any three ‘star’ (BCG matrix) business opportunities in India.

SECTION – C                    (2 x 20 = 40 marks)

Answer any 2 questions. Each answers carries maximum of 20 marks.                                          Answers should be around 4 pages.

 

19. What is Network analysis? Discuss the CPM and PERT techniques of Network analysis.
20. Suggest some interesting project ideas for any two of the following: a) women entrepreneurs; b) senior citizens; c) unemployed urban youth.

Adopt the reach, depth, attainability, efficiency and longevity criteria to evaluate your idea.

21. Write detailed notes on:
22. SWOT Analysis of any small enterprise/ business known to you.
23. BCG matrix.

 

 

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