LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION –COMMERCE

MS 15

FOURTH SEMESTER – APRIL 2 007

BU 4200 / 3200 – BUSINESS COMMUNICATION

Date & Time: 26/04/2007 / 9:00 – 12:00 Dept. No.                                           Max. : 100 Marks

 

 

PART-A

 

Answer ALL the questions:                                                                               10×2=20

 

1.write a short note on the following terms:

(i).Promptness       (ii).Salesmanship

 

2.Define the following terms:

(i).Solicited enquiry   (ii). Unsolicited enquiry

 

3.Give any four hints for drafting replies to defective  or incomplete order.

 

4.State the 4C’sconsidered to be the foundation of a sound credit policy.

 

5.Mention any four factors that can give rise to complaints.

 

6.What is a Circular letter?

 

7.Explain the following terms:

(i).Ex-ship      (ii). F.O.B

 

8.Distinguish an informal reports from a formal reports.

 

9. How do you define Minutes?

 

10.Differentiate the term “Press release from Press report”

 

 

PART-B

Answer any FIVE questions:                                                                         5×8=40

 

11.Give important hints that you will keep in mind while acknowledging an order which

you are going to execute full and part of the order.

 

12.The manager of IOBank receives a letter from SBI enquiring about the financial status

of a client who has asked for a big loan for a short period. The manager replies

advising a little caution in granting  the loan to the client. Draft the letter of the

bank(SBI) as well as the reply of the IOB Manager.

13. “Complaints are not routine letters. The writer has to write them with special care and

skill.” Do you agree with this view? Justify your answer.

 

 

 

14. (a).Draft a circular letter announcing the admission of a new partner of your firm.

 

(b).Draft a sales letter introducing a new model bike.

 

15. (a). Invite a candidate to an interview for the post of production engineer on behalf of

Anand limited, kanpur.

 

(b) Mr.Ramesh  has been appointed Purchase Officer in your company. Draft a letter

of Appointment to be sent to him.

 

16.Explain the various types of Reports.

 

17.Describe the characteristics of a Good Advertisement.

 

18.Discuss the nature of a good speech. What points should be kept in mind while

drafting speech.

 

PART-C

 

Answer any TWO questions:                                                                           2×20=40

 

19.Describe with illustrations  the different parts of a Business Letter.

 

20.The correspondence between the principal and their agents includes a wide variety of

letters on different occasions. What are they? Explain them.

 

21.Draft the Minutes of the Statutory meeting of the shareholders of “ Relience Fresh” ltd

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com.

MS 03

DEGREE EXAMINATION – BBA

SECOND SEMESTER – APRIL 2007

CO 2102 / BU 2100/BU 3100 – BUSINESS COMMUNICATION

 

 

Date & Time: 23/04/2007 / 1:00 – 4:00            Dept. No.                                                     Max. : 100 Marks

 

 

 

PART-A

 

Answer ALL the questions:                                                                               10×2=20

 

1.What do you mean by “Appropriateness” and ‘ the “you” attitude’ in a business letter?

2.Write a short note on : (i).Ex-Warehouse      (ii) Loco

3.What is an Order Form?

4.What do you mean by (i).Favorable reply    (ii). Rather unfavorable reply

5.Do you think humorous collection letters can be effective?

6.Mention any four advantages of writing circular letters.

7.Define the following terms:

(i). Bill of entry      (ii). Shipping advice

8.Explain the reports on the basis of function.

9.How are minutes of resolution different from minutes of narration?

10. Write a short note on (i). Standing and ad-hoc committees (ii).Line and Staff

committees.

 

PART-B

 

Answer any FIVE questions:                                                                          5×8=40

 

11.Explain the different parts of a Business Letter.

 

12. You have received a large first order from a customer. Write a letter thanking him

and asking him to furnish you the names of his bankers and trade references.

 

13.What factors should the supplier keep in mind while replying to a letter of complaint

in which (i) The customer is right  (ii) The customer is at fault (iii).Carrier is at fault.

 

 

14. (a). Messrs. Vasanth & co, chennai, have obtained the sole agency for the state of

Tamilnadu for T.V, Tape – Recorders and other electrical goods produced by

SONY  Electronics Limited, Mumbai. Draft a circular suitable for notifying

the retailers of this fact.

 

(b).Draft sales letter to promote the sales of Godrej refrigerator.

 

15.Write a letter to Mr. Vijay, working as Chief Accountant in your company, confirming

his services.

 

16. Explain the characteristics of a Good Report.

17.How to make advertisements  effective?

18.You have been asked to declare Open Bharat International Trade Fair. Draft an

appropriate speech for the occasion.

`

PART-C

 

Answer any TWO questions:                                                                       2×20=40

 

19.(a). “ Collect the account but keep the customer”. Discuss this as a guiding principle

for the drafting of collection letters.

 

(b). What are the functions of a Sales letter?

 

20.Describe with illustrations of various correspondence between the Principals and their

Agents on different occasion in order to obtain agency.

 

21.Draft a speech on behalf of  the chairman of the RAYMONDS Textile ltd. for the

company Annual General Meeting.

 

 

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