LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Com. DEGREE EXAMINATION – CORPORATE SECRETARYSHIP

LA 04

THIRD SEMESTER – November 2008

BC 3501 – MARKETING MANAGEMENT

 

 

 

Date : 08-11-08                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION A                          (10X2=20Marks)

I ANSWER ALL THE QUESTIONS

 

1. .What do you mean by metamarketing?
2. What are the elements of marketing mix?
3. Write short notes on. Life style segmentation.
4. What do you mean by product line expansion?
5. What is Trade Mark?
6. What is umbrella brand?
7. Under what circumstance you would recommend skimming pricing strategy?
8. What do you mean by Telemarketing?
9. What are Hypermarkets?
10. What do you mean by retailing?

 

SECTION B                          (5X8=40 Marks)

 

II ANSWER ANY Five QUESTIONS

 

11. Explain the nature of marketing.
12. What is consumer behaviour? State the factors influencing consumer behaviour.
13. Discuss the different criteria for market segmentation.
14. Discuss the significance of product planning.
15. Why new products fail in the market? Discuss the reasons.
16. What are the objectives of pricing?
17. Briefly discuss the sources of marketing information.
18. Explain the recent improvements in Transportation.

 

 

SECTION C                          (2X20=40)

 

III ANSWER ANY TWO QUESTIONS

 

19. Define marketing and discuss the significance of marketing in the modern world.
20. What is meant by product life cycle? Explain the concept with an illustration
21. What are channels of distribution? What channels of distribution would you suggest for

marketing ,a) Canned foods

1. b) fertilizers.