LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

KP 27

FIFTH SEMESTER – April 2009

CO 5503 – MARKETING MANAGEMENT

 

 

 

Date & Time: 04/05/2009 / 1:00 – 4:00       Dept. No.                                                       Max. : 100 Marks

 

 

 

SECTION – A                                               (10 x 2 = 20)

 

ANSWER ALL THE QUESTIONS

 

1. What is remarketing ?
2. Write a note on : a) Perfect Market  b) Imperfect Market
3. List any three buying roles of a consumer.
4. Mention any two popular sources of new product ideas.
5. What is Penetration Pricing ?
6. What are the elements of Integrative approach in marketing ?
7. What do you mean by specialty goods ?
8. What is meant by Accessories ?
9. What is a Bullian Market ?
10. What is meant by dual pricing ?

 

SECTION – B                                               (5 x 8 = 40)

 

ANSWER ANY FIVE QUESTIONS

 

1. What is Marketing ?  Give the importance of Marketing ?
2. Explain the steps involved in Segmentation Process.
3. Examine the various reasons that could be attributed for the failure of a product.
4. Explain the objectives of pricing.
5. What are the various internal factors that could affect pricing decisions ?
6. Explain the steps involved in planning for a new product.
7. What are the factors that could influence consumer behaviour ?
8. What types of environmental information are required by marketing managers ?

 

SECTION – C                                               (2 x 20 = 40)

 

ANSWER ANY TWO QUESTIONS

 

1. Enumerate the various functions of marketing in detail
2. Explain the various stages of product Life Cycle with a diagram.
3. What specific marketing strategies could you think of the facing competition from other players in the market ?

 

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