Loyola College B.Com April 2006 Retail Marketing Question Paper PDF Download

             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

TH 24

SIXTH SEMESTER – APRIL 2006

                                                         CO 6603 – RETAIL MARKETING

(Also equivalent to COM 603)

 

 

Date & Time : 26-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

PART – A

Answer ALL the questions                                                               10 ´ 2 = 20 marks

  1. Write short notes on Retailing.
  2. What do you  mena by Scrambled merchandising?
  3. What is ‘Warehouse club’?
  4. Define ‘Shopping bots’.
  5. What is Partly plant system?
  6. Explain in brief about Generation cohort.
  7. What do you mean by Multi attribute attitude model?
  8. Which is ‘Saturated trade area’?
  9. What is ‘Polygons’?
  10. What do you mean by mystery shoppers?

PART – B

Answer any FIVE questions                                                               5 ´ 8 = 40 marks

  1. Explain in detail about the types of ownership for retail firms.
  2. What is meant by buying decision process and explain its types in detail?
  3. What are the legal issues involved in Retail pricing?
  4. Why do retailers need to have an integrated marketing communication program?
  5. List the best techniques for merchandise presentation and explain them.
  6. Write explanatory notes on the following:
    a) categories of private brands
    b) What are the trend structures of the retail industry?
  7. Discuss in detail about the importance of location and location strategy in retail marketing.
  8. How can retailers forecast sales for new store locations?

PART – C

Answer any TWO questions                                                             2 ´ 20 = 40 marks

  1. What are stages that customers go through, when welecting retail and purchasing merchandise and explain them in detail.
  2. What do you mean by the employee management process?  List and explain the steps involved in such a process.
  3. Explain the GAP’s model for improving Retail service quality.

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