LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
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SIXTH SEMESTER – APRIL 2006
CO 6603 – RETAIL MARKETING
(Also equivalent to COM 603)
Date & Time : 26-04-2006/9.00-12.00 Dept. No. Max. : 100 Marks
PART – A
Answer ALL the questions 10 ´ 2 = 20 marks
- Write short notes on Retailing.
- What do you mena by Scrambled merchandising?
- What is ‘Warehouse club’?
- Define ‘Shopping bots’.
- What is Partly plant system?
- Explain in brief about Generation cohort.
- What do you mean by Multi attribute attitude model?
- Which is ‘Saturated trade area’?
- What is ‘Polygons’?
- What do you mean by mystery shoppers?
PART – B
Answer any FIVE questions 5 ´ 8 = 40 marks
- Explain in detail about the types of ownership for retail firms.
- What is meant by buying decision process and explain its types in detail?
- What are the legal issues involved in Retail pricing?
- Why do retailers need to have an integrated marketing communication program?
- List the best techniques for merchandise presentation and explain them.
- Write explanatory notes on the following:
a) categories of private brands
b) What are the trend structures of the retail industry? - Discuss in detail about the importance of location and location strategy in retail marketing.
- How can retailers forecast sales for new store locations?
PART – C
Answer any TWO questions 2 ´ 20 = 40 marks
- What are stages that customers go through, when welecting retail and purchasing merchandise and explain them in detail.
- What do you mean by the employee management process? List and explain the steps involved in such a process.
- Explain the GAP’s model for improving Retail service quality.