LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
SIXTH SEMESTER – APRIL 2011
CO 6603 – RETAIL MARKETING
Date : 11-04-2011 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
SECTION – A
ANSWER ALL THE QUESTIONS (10×2=20)
- What is retail marketing?
- State the meaning of a ‘service gap’?
- What is franchising?
- How do consumers benefit from ‘malls’?
- State the various types of retailers?
- What is a solitary site?
- Explain brand loyalty?
- What is service recovery?
- Explain data mining?
- What is kiosk marketing?
SECTION B
ANSWER ANY FIVE QUESTIONS (5×8=40)
- Explain the factors that influence pricing?
- What are the issues connected with retail location strategies?
- Explain the various types of retailers?
- Forsee the future trends of IT in the retail sector?
- List out the characteristics of service quality?
- What are the problems of organized retailing in India?
- Explain the different pricing policies?
- Explain the various factors to be considered for actual selection of the site location?
SECTION-C
ANSWER ANY TWO QUESTIONS (2×20=40)
- Explain the factors which illustrate the growing importance of the retail sector?
- Highlight the characteristics of retail organizations offered good service quality?
- Discuss in detail about the various key areas in merchandise management?
