LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION

AP 5

THIRD SEMESTER – APRIL 2008

BU 3203 – BUSINESS COMMUNICATION

 

 

 

Date : 05/05/2008                Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

Answer all the following.                                                                              10 x 2 = 20

1. Define Communication.
2. Bring out the meaning for Status Consciousness.
3. Write a short note on memo.
4. What is a Testimonial?
5. How do you define Solicited Enquiry?
6. Define Circular?
7. Write short note on Bill of Lading?
8. What do you mean by Office Note?
9. What is a Report?
10. What do you mean by Minutes?

 

PART – B

Answer any FIVE of the following.                                                             5 x 8 = 40

 

11. A customer bought from you a pen manufactured by you. He claims that the pen does not

write well and wants his money back. Write a letter to him refusing his claim.

12. What details do you think should be given in a Letter of Appointment?
13. Mention any four important points that should be kept in mind while drafting an Offer.
14. Draft a circular letter announcing the retirement of a partner of your firm.
15. Your agent in Karnataka has not been able to push the sales of the Queen pens

manufactured by you. Write a letter to him terminating his agency.

16. Draft an office order asking the employees not to use the office telephone for personal

purpose.

17. What do you mean by Direct Mail Advertising? Discuss important sales increasing

techniques in Direct Mail Advertising.

18. What is an Order Form? Write important guidelines for drafting replies to

defective/incomplete orders.

 

PART – C

Answer any two of the following                                                                2 x 20 = 40

 

19. Draft an application along with detailed resume for the post of lady Secretary of a large public limited company
20. What are the various techniques employed for the Selection Interviews? Do you think it is

necessary for the interviewer also to prepare for the interview? What kind of preparation

would you recommend for him?

21. You have received a large first order from a customer. Write a letter thanking him and

asking him to furnish you the names of his bankers and trade references

 

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