LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

KP 56

FOURTH SEMESTER – April 2009

CO 4804 – GLOBAL BUSINESS STRATEGEY

 

 

 

Date & Time: 23/04/2009 / 9:00 – 12:00       Dept. No.                                                       Max. : 100 Marks

 

 

 

SECTION-A

Answer all Questions. Each carries 2 marks                                10 x 2 = 20 marks

 

For each term below explain in about 10 lines

1. Technological environment
2. European union
3. Tariff and subsidies
4. Value Chain Analysis
5. Competitive advantage
6. “Focus” Strategy
7. Investment mode of market entry
8. Expatriates
9. International Joint Venture
10. Matrix Organization structure

 

SECTION B

Answer any Five questions (One Page answer)                                5 x 8 = 40 marks

 

11. Explain role & objectives of WTO
12. How does an International Firm assess the economic environment?
13. Explain five force analysis of industrial competition
14. What is Globalization? What are the arguments against globalization?
15. Explain types of International Joint Ventures. What are the problems of IJV?
16. How to assess and reduce political risks in International business?
17. Who are strategists? What are the main elements of strategy formulation?
18. Explain advantages and disadvantages of international acquisitions

 

PART C

Answer any TWO questions. (4 pages Essay)Each carries 20 marks:

2 x 20 = 40 marks

19. Write a short profile of any MNC operating in India. Make a SWOT analysis for the same MNC
20. Explain cost, differentiation, and focus strategies given my Michael Porter by giving examples of strategies used by international firms. Evaluate the merits and demerits of each strategy.
21. Argue for and against Globalization. What are the practical implications of globalization on Indian companies? What are your suggestions to overcome adverse effects, if any?

 

Go To Main page