LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AI 10

THIRD SEMESTER – NOV 2006

VC 3875 – QUANTITATIVE MEDIA RESEARCH TOOLS

 

 

Date & Time : 06-11-2006/9.00-12.00      Dept. No.                                                      Max. : 100 Marks

 

 

 

• Please read the questions carefully BEFORE you start answering them.
• The questions are set to evaluate your comprehension of the different theories, methods and methodology and your creative ability to apply them in media research.
• Reproduction of the class materials and pages from books will give you a low score. Instead, your sharp skill in critiquing the methods/methodology will be rated high.

 

PART A

Answer any FIVE questions in 100 words each:                                   (5 x 4 = 20)

 

1. What is the difference between validity and reliability in media research?
2. How do you differentiate research method from research methodology?
3. Who is the diegetic narrator in narrative analysis?
4. Write a note on the different types of variables in media research.
5.  How will you explain hypothesis testing?
6.  Briefly explain abductive strategy.
7.  Give a description of Seven Day Diary in Audience Research?

 

PART B

Answer any FIVE questions in 350 words each:                                    (5 x 7 = 35)

 

1. Explain the four traditions in the history of media research?
2. Hermeneutics plays a vital part in media research. Discuss.
3. How do you explain the postmodern turn to the tool of analysis in media research?
4. What are the five main purposes of Content Analysis?
5. Explain the three types of interviewing.
6. Random sampling is a sample which is selected by choice. Explain.
7. What is discourse analysis?

 

PART C

Answer any THREE questions in 800 words each:                               (3 x 15 = 45)

 

1. Write an essay on the six levels of Empirical Research.
2. What are the steps that a media research should follow in transferring qualitative data into quantitative data?
3. Discuss with an example the descriptive and analytical survey methods.
4. Critically explain the main quantitative methods that most audience research follows.
5. Identify major elements of Survey Research in media and give your own analysis.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KB 13

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – November 2008

    VC 3875 – QUANTITATIVE MEDIA RESEARCH TOOLS

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART- A

 

ANSWER ANY FIVE OF THE FOLLOWING QUESTIONS IN 50 WORDS EACH.     (5×4=20 marks)

 

1. Briefly explain the concept of central tendency.
2. How does an independent variable differ from dependent variable?
3. How do you measure concurrent validity?
4. Why do we use split-half reliability testing in media research?
5. What lies between a construct and indicators of it? Explain.
6. What is standard deviation in media research?
7. Explain frequency distribution.

 

PART- B

ANSWER ANY FIVE OF THE FOLLOWING IN 150 WORDS EACH.                                   (5×8=40 marks)

 

8. Briefly explain some general principles of quantitative media research.
9. Write an analytical note on grounded theory.
10. How do you tap the disadvantages between coding and close analysis?
11. Differentiate between code-based analysis and case-based analysis.
12. What are the three forms of inference? Explain them briefly.
13. What role does thick description play in observation?
14. Write short notes on: Documents, Artifacts and Data.

 

PART- C

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH.                    (2×20= 40 marks)

 

15. What are the levels of measurement? Explain them in the field research, you did for this course.

 

16. Identify six levels of analysis. And make an analysis of a film, you have watched recently.

 

17. Write an essay on measuring media content.

 

 

 

 

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         LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

TG 20

THIRD SEMESTER – April 2009

VC 3875 – QUANTITATIVE MEDIA RESEARCH TOOLS

 

 

 

Date & Time: 27/04/2009 / 9:00 – 12:00  Dept. No.                                                    Max. : 100 Marks

 

 

 

PART – A

ANSWER ANY FIVE OF FOLLOWING QUESTIONS IN 50 WORDS EACH.                                            

                                                                                                                        (5X4=20 Marks)

 

1. Differentiate an independent variable from a dependent variable
2. What do you call the didactic narrator in media content analysis?
3. How would you explain the concept of central tendency?
4. Write a brief note on the concept of hypothesis.
5. What is ‘media of the first degree’?
6. What should one do to validate any data in media research?
7. What are the ways in which sampling is helpful in data gathering?

 

PART – B

ANSWER ANY FIVE OF THE FOLLOWING IN 200 WORDS EACH.                                           

                                                                                                                          (5X8=40 MARKS)

 

8. Explain the five purposes of content analysis.
9. What do we mean by grounded theory?
10. Explicate the differences between code-based analysis and case-based analysis.
11. What are the forms of inference and how do they form an analysis of data?
12. ‘Thick description’. Elaborate the concept explaining the ways of analyzing data.
13. Give your critique of the standard procedure of testing hypotheses.
14. Analytically discuss the basic differences between qualitative and quantitative research methods in media research.

PART – C

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH.                             

                                                                                                                         (2X20= 40 MARKS)

 

15. Write a detailed essay on Validity and Reliability.
16. What are the six levels of data analysis and explain them by using an example of a media event.
17. How do you measure media content by using quantitative methods?

 

 

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