EL 1806 – SPEECH EVENT MANAGEMENT

Date & Time : 20-04-2006/AFTERNOON Dept. No. Max. : 50 Marks

INVIGILATORS PLEASE NOTE: THE EXAMINATION IS FOR 2 HOURS ONLY

PART – A

Answer Two of the following in 50 words each. (2 x 2 ½ = 5 Marks)

Explain the characteristics of personality?
What do you mean by self-actualization?
Differentiate between attitude and value?
Explain the various components of communication
Explain the social and cultural context of the language users.

Answer any Two of the following in 100 words each. (2 x 5 = 10 Marks)

Explain the importance of self-esteem in communication
The different kinds of communication.
Interpersonal communication can be cultivated. Explain
Evaluate yourself as a communicator
The pitfalls of a public speaker.

10 Marks

Draft a good public speech on a topic that you choose with a proper format

(200 words)

Draft a good group discussion on a topic of your choice (200 words)

PART –B

IV Write short notes on any FIVE of the following in about 50 words each

(5×1=5 marks)

cohesion
deictic expressions
discreteness
anaphora
dialect
Ageist language
pidgins

V Answer any TWO of the following in about 200 words each. Give your own

examples. (2×5=10 marks)

8.Discuss any three discourse features

Interactional function of speech act
Language and culture

Identify the discourse features in the following passage(10 marks)

India as a knowledge economy

THE value of IT depends greatly on the existing level of economic development. IT can make existing assets and processes more effective and efficient, but cannot compensate for the lack of a basic infrastructure. What is appropriate for a developed economy is not necessarily appropriate for India, where basic elements of infrastructure including quality education, healthcare, electricity and drinking water remain in short supply.

The impact of IT is best understood when the differences between industrial and knowledge-intensive ventures are recognised. Industrial growth derives from investments in large-scale infrastructure (such as railways, roadways, power grids and dams). Such infrastructure supports the growth of physical-asset intensive industries (such as the steel and transportation industries) that create and move physical entities (such as goods, water and people). These ventures employ numerous workers with limited education and skills, and can uplift large sections of society.

In contrast, ventures in the knowledge economy usually involve the production of knowledge-intensive goods (like software), and the large-scale capture, movement and utilisation of information using sophisticated network infrastructure (such as computers, cable, fibre and routers). Beyond the physical labour required for initial construction, building and maintaining such infrastructure requires specialised knowledge.

Despite the hype of the “new economy”, the fact is that economic development is cumulative. The industrial economy made agriculture more productive. The productivity of agricultural labour skyrocketed with the use of industrial and biological innovations including tractors, irrigation systems, fertilizers, pesticides and genetically engineered seeds. Historically, industrial innovation in developed economies has created great wealth and improved living standards across societal divides. This progress has set them up in an ideal position to create and exploit knowledge as they transform into knowledge-based economies. Crucially, the greatest source of productivity and growth attributed to the knowledge economy derives not from the knowledge economy itself, but from its effects on the industrial economy. For example, IT can enable supply chains and factories to work more efficiently.

The “leapfrogging” argument, whereby India skips heavy infrastructure building and transforms directly into a knowledge economy, is therefore suspect. Proponents of leapfrogging describe how isolated villages without conventional telephones have directly adopted cellular phones. The example provides excellent symbolism. However, the underlying principle is not scalable to the level of the national economy where many complex sub-systems work together. Consider the transportation sub-system. The laws of physics do not allow IT to substitute the physical movement of goods by a “virtual” movement. A lightning-fast information network will not in itself help achieve faster and cheaper transport. Better roadways and railways will.

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