LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – HISTORY
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FOURTH SEMESTER – APRIL 2006
HT 4801 – TOURISM (WITH REFER.TO INDIA)
Date & Time : 20-04-2006/FORENOON Dept. No. Max. : 100 Marks
PART – A (4 x 5 = 20 marks)
Answer any FOUR of the following in 100 words each.
- Business tourism
- Package tour/Itinerary
- Indian festivals
- W.T.O
- Multiplier effect of Tourism
- Integrated approach to Marketing
PART-B (2 x 10 = 20 marks)
Answer any TWO of the following in 200 words each.
- What are the chief motivations for travel /
- Distinguish between outbound and inbound Tourism
- Discuss the historical and cultural potentiality of India in promoting tourism
- Examine the pioneering role of ITDC in Tourism promotion.
PART-C (3 x 20 = 60 marks)
Answer any THREE of the following in 1200 words each.
- Discuss the objectives and achievements of IATA.
- Identify the popular forms of accommodation associated with pleasure Tourist.
- Critically analyse the role of Travel Agency in tourism promotion.
- Asses the importance of Advertising in the tourism sector.
- Describe the relevance of tourism in SAARC countries