LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034.

M.A. DEGREE EXAMINATION – APPLIEDhistory

FourTH SEMESTER – APRIL 2003

ht 4801 / h 1016  –  TOURISM (with special reference to India)

 

16.04.2003

1.00 – 4.00                                                                                                     Max : 100 Marks

                                                                PART – A                                         (4´ 5=20 marks)

      Answer any FOUR of the following in 100 words each.

 

1. Define Tourism
2. IATA
3. ITC Tours
4. Adventure Tourism
5. Dakshinchitra
6. Public Relations in Tourism

 

 

 

                                                                PART – B                                       (2´ 10=20 marks)

      Answer any TWO of the following in 300 words each.

 

7. Identify the various sales support techniques in tourism?
8. Briefly narrate the significance of advertising in tourism.
9. Trace the functions of tourist offices.
10. Explain the employment opportunities in tourism industry.

 

 

                                                               PART – C                                         (3´20=60 marks)

Answer any THREE of the following in 1200 words each.

 

11. Assess the classification and categorisation of hotel industry and point out their significance.
12. Examine the role of Travel Agency in promotion of tourism.
13. Discuss the concept and importance of Eco-
14. Critically evaluate the socio-economic and cultural impact of tourism.
15. What are the prospects and problems of Indian and Third World Tourism?

 

 

 

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