LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ECONOMICS

RF 41

SECOND SEMESTER – APRIL 2006

                                  EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

Date & Time : 02-05-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

Answer any FIVE questions in about 75 words each.                   (5 ´ 4 = 20 Marks)

1. Distinguish between marketing and selling.
2. Explain market segmentation? Describe any three types of market segmentation.
3. Distinguish supermarkets from departmental stores.
4. What is meant by sales promotion? What are its types?
5. What factors influence the selection of an advertising media?
6. Differentiate between a market and marketing.
7. What is market penetration?

 

PART – B

Answer any FOUR questions in about 250 words each.               (4 ´ 10 = 40 Marks)

8. Explain the role of ethics in marketing.
9. Distinguish between selling and salesmanship.
10. In international marketing what are the problems encountered by the exporting companies?
11. Explain the concept of consumerism. Describe the methods of exploitation of the consumer.
12. What is the need for planning and marketing? How does it make a difference?
13. Bring out the role as market and market forecast.
14. How do you identify a market segment?

 

PART – C

Answer any TWO questions in about 900 words each.                 (2 ´ 20 = 40 Marks)

15. How does the consumer go about with the consumer decision-making process?
16. As a marketing specialist how would you look at the perspective of pricing? What methods would you follow in the pricing process?
17. Do middlemen in India get a reasonable or abnormal profit? Is there any possibility of eliminating them for protecting consumers and producers?
18. Evaluate the consumer movement in Indian perspective. Explain how standardization and grading legislation will help to overcome consumer exploitation?

 

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