LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034 M.A. DEGREE EXAMINATION – SOCIOLOGY
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THIRD SEMESTER – NOV 2006
SO 3875 – HEALTH COMMUNICATION
Date & Time : 06-11-2006/9.00-12.00 Dept. No. Max. : 100 Marks
PART – A
Answer ALL questions in about 30 words each:
(10 x 2 = 20 Marks)
- State the meaning of mass communication.
- Write a short note on communication between doctor and patient’s kin.
- What is cognitive dissonance?
- What do you understand by communication hiatus and what is its relevance to health?
- Point out any two factors, which account for the success of Tanzanian experiment on health and radio communication.
- Explain with example the concept of opinion leadership.
- Emphasise the importance of feedback.
- Define communication.
- What is the impact of print medium on health awareness?
- What do you mean by propaganda?
PART – B
Answer any FIVE questions in about 300 words each:
(5 X 8 = 40 Marks)
- Explain the pattern of communication seen between nurses and patients in a ward
- Elucidate the simple rules of communication to be followed by a Para-medical staff towards physicians.
- Highlight Merton’s observations on television communication and boomerang effect.
- Apply Johari Window model for KAP classification of health care receivers.
- Differentiate between development and alternative paradigms?
- ‘Social structure influences culture.’ Discuss.
- Elaborate on the mass media forms that can be used for effective health awareness campaigns.
PART – C
Answer any TWO questions in about 1200 words each:
(2 X 20 = 40 Marks)
- Examine the usefulness of various techniques of propaganda in Health education.
- Critically evaluate KAP model of studies from the viewpoint of a health educator.
- Explain the types of communication with examples.
- Discuss the principles of interpersonal communication vis-à-vis health education drive.