LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.C.A DEGREE EXAMINATION – COMPUTER APPLICATION

NM 32

FIRST SEMESTER – April 2009

EL 1900 – BUSINESS COMMUNICATION

 

 

 

Date & Time: 04/05/2009 / 1:00 – 4:00  Dept. No.                                                  Max. : 100 Marks

 

 

SECTION – A                                   5 x 4 = 20 MARKS

1. What is accent? How is it very import in speaking English?
2. Place the stress marks ( ’ ) on the appropriate syllables of the following words.

• re / mem / ber (2) Va / Ca / tion         (3) pe / cu / li / ar

(4) e / co / no / my       (5) Co/ llege                (6) Stu / pen / dous      (7) doc / tor

(8) pro /fess / or.

3. How is dipththong different from Vowel?
4. What is register in communication?
5. What have you understood about neutral accent?

SECTION – B                                   5 x 6 = 30 MARKS

6. What are the differences between Oral and Written communication?
7. How does Writing play an important role in business?
8. Write a short note on body language in communication?
9. Describe the structure of formal letters with examples.
10. Write short notes on agenda and minutes in meeting.

SECTION – C                                   5 x 10 = 50 MARKS

11. Write a covering letter and CV in response to the following advertisement.

 

 

 

 

 

 

 

 

 

 

12. Write short notes on the following.

• Symposium 2) Conference             3) Convention             4) Panel – discussion.

13. Write an essay on the principles of effective writing in business communication.
14. Imagine that you are a sales manager of a company which manufactures furniture. Now the company’s sale is on the decrease. You are asked to submit a report about this trend. Prepare a report.
15. What is the importance of memo in business?

Imagine that you are a manager of a Company, and prepare a memo suspending an employee for his misbehaviour with women staff.

 

 

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