LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
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THIRD SEMESTER – APRIL 2006
CO 3955 – ENTREPRENEURIAL DEVELOPMENT
Date & Time : 17-04-2006/AFTERNOON Dept. No. Max. : 100 Marks
SECTION – A (10 x 2 = 20)
Answer all questions in not more than 3 lines each.
- State any 4 entrepreneurial rewards?
- Who is a forced entrepreneur?
- What is an algorithmic task?
- State any 2 external factors which motivate an entrepreneur.
- What is direct selling?
- Explain the concept of marketing channel in an entrepreneurial contest.
- Who is an innovative entrepreneur?
- State any 3 general criteria to be used for evaluating secondary data.
- State any 2 benefit an entrepreneur would get by visiting industrial fairs / exhibitions.
- State the different type of raw materials used in manufacturing activities.
SECTIN – B (5 x 8 = 40)
Answer any 5 in not more than 2 pages each.
- What are the parameters used for preliminary screening of business ideas?
- What are the general sources of secondary information available to an Indian entrepreneur?
- Explain Peter Drucker’s views on entrepreneurship.
- What is an enterprise? Explain the essential features of an enterprise and highlight the differences between an enterprise and an entrepreneur.
- Why has the Entrepreneurial Development Program failed in India?
- Explain the reasons for the emergence of marketing channels in an economic system.
- What are the factors to be considered in selecting a marketing channel?
- Write short note on : (a) an established enterprise, (b) the entrepreneurial middle manager, (c) the entrepreneurial leader.
SECTION – C (2 x 20 = 40)
Answer any 2 in not more than 4 pages each.
- To start an enterprise, the entrepreneur has to take certain steps. What are these?
- What are the qualities of a successful entrepreneur?
- Write note on the following dimensions of technical analysis;
- Inputs and utilities.
- Manufacturing Process( Technology)
- Product Mix
- Plant Capacity.