LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – MEDICAL SOCIOLOGY
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THIRD SEMESTER – April 2009
MS 3875 – HEALTH COMMUNICATION
Date & Time: 23/04/2009 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
SECTION A
(10 × 2 = 20 Marks)
Answer ALL questions in 30 words each. All questions carry equal marks.
- What is communication?
- Is communication hiatus inevitable? Explain.
- What is meant by ‘Third-Person Effect’?
- Write a short note on Boomerang effect?
- Explain vertical and horizontal communication.
- State the meaning of sociology of communication.
- Elucidate the meaning of social change?
- Write a brief on note Daniel Lerner.
- What is street theatre?
- Spell out the desirable features of a pamphlet used for health campaign.
SECTION B
(5 × 8 = 40 Marks)
Answer any FIVE questions in 300 words each. All questions carry equal marks.
- Explain the socio-cultural functions of mass media.
- Does culture shape mass media? Substantiate.
- Illustrate participatory communication.
- Furnish a set of guidelines for patients before their meeting with a physician.
- Briefly discuss Everett Rogers’ ideas of development communication.
- State the dos and don’ts for a successful poster campaign.
- Explain Riley and Riley’s model of sociology of communication.
SECTION C
(2 × 20 = 40 Marks)
Answer any TWO questions in 1200 words each. All questions carry equal marks.
- Discuss the negative effects of media through health related advertisements.
- Prepare a campaign plan for polio mylitis.
- Examine the usefulness of KAP model in raising health awareness in urban India.
- What is propaganda? How could it be used in health campaigns?