LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

AC 13

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2008

    VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date : 26/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Answer all the questions in not more than 50 words each.                                      (10×2=20)

1. Multi-disciplinary research
2. Protocol
3. Close ended questions
4. Measures of central tendency
5. Uses and gratification
6. Positivist approach
7. Copy testing
8. Survey method
9. Research report

PART – B

Answer any FIVE from the following in not more than 200 words each.                (5×8=40)

11. Differentiate between qualitative and quantitative methods in a research.
12. ‘Communication research basically is a social science research’. Discuss.
13. List out the areas of research in the Internet.
14. Write on the importance of applying content analysis in the media research.

15 Emphasize the importance of carrying out a pilot study.

16. What are the ingredients of Participatory Observation Method?
17. Explain the research procedures in a media research.

PART – C

Answer any TWO from the following in not more than 500 words each.              (2×20=40)

18. What is a hypothesis? How do you test a hypothesis? Explain.
19. Analyze technically a moving image that you have seen recently.
20. Explain the types of electronic media research.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KB 12

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – November 2008

    VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date : 03-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART- A

 

Answer ALL the following in not more than 50 words each.                               (10×2=20)

 

1. Positivist approach
2. Plagiarism
3. Pilot study
4. Recall method
5. Agenda setting
6. Ethnography
7. Research report
8. Protocol
9. Survey method
10. Uses and gratification

PART- B

 

Answer any FIVE of the following in 150 words each.                                        (5×7=35)        

 

11. Distinguish between qualitative and quantitative methods.
12. Bring out the unique elements of participatory observation method.

13    Explain content analysis and its limitations.

14    Write a technical analysis of a film that you have seen recently.

15    Elucidate the importance of copy testing of an advertisement.

16    How genuine is rating research in the electronic media?

17    How does the Internet help the modern day researcher?

 

PART- C

 

Answer any THREE of the following in not more than 300 words each.           (3×15=45)

 

18. Communication research is basically a social science research. Substantiate.

19   Elaborate on sampling and its types.

20   What is meant by testing a hypothesis? Create two hypotheses and explain how.

21   Explain research procedures and research design citing examples.

22. Write a detailed account of the types of print media research.

 

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