LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMM.
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THIRD SEMESTER – April 2009
VC 3804 – COMMUNICATION RESEARCH METHODS
Date & Time: 16/04/2009 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
PART- A
Answer ALL the following in not more than 50 words each. (10×2=20)
- Cultivation analysis
- Media effects
- Copy testing
- Audi meter
- Research ethics
- Visual Anthropology
- Multivariate analysis
- Participatory observation method
- Open-ended question
- Research design
PART- B
Answer any FIVE of the following in not more than 150 words each. (5×7=35)
- What is protocol in a research? Is it important?
- ‘Qualitative approach is preferred to quantitative approach in media research’.
Do you agree? Why?
- Explain the types of non-probability sampling.
- Write a detailed note on pilot study.
- Elucidate the importance of a questionnaire in research.
- Explain why the Gross Rating Point is very important in electronic media.
- Create and test a hypothesis.
PART- C
Answer any THREE of the following in not more than 300 words each. (3×15=45)
- Elaborate on doing media research as an inter-disciplinary one. Give examples.
- Write a qualitative content analysis of a TV or film image that you enjoyed most.
- Give a detailed account of various types of electronic media research.
- Explain how to write a research report emphasizing its importance.
- Discuss the types of research in Internet.