LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

OZ 13

SECOND SEMESTER – APRIL 2007

VC 2808 / 2801- DEVELOPMENT COMMUNICATION

 

 

 

Date & Time: 17/04/2007 / 1:00 – 4:00         Dept. No.                                                       Max. : 100 Marks

 

 

PART-A

1. Answer ALL questions not exceeding 50 words each:  (10×2=20)

 

1. Critical conscience
2. Social marketing
3. Dependency theory
4. Media Advocacy
5. Neo-colonialism
6. Alternative media
7. Top down communication
8. Diffusion of innovation
9. Banking system of education
10. Magic multiplier

PART-B

1. Answer ANY FOUR not exceeding 150 words each:               (4×5=20)

 

11. Explain with examples how Radio can play the role of a community medium.
12. Street theatre is also called ‘theatre of the oppressed’. Why?
13. What are the causes the western countries attribute to the underdevelopment of the third world countries?
14. Suggest how the internet can be used for rural development.
15. Differentiate community video from professional/conventional video.
16. What are the various theories related to development communication?

 

PART-C

III. Answer ANY THREE not exceeding 500 words each:                       (3×20=60)

 

17. Documentary films don’t really reach the people it is meant to. Suggest some strategies to make them reach the rural community.
18. What is the adverse effect of globalization on the third world countries? Suggest how the third world countries can counter it.
19. Explain how you would go about if you were to make a participatory video film on ‘health for all’.
20. What are the conflicting views the dominant paradigm and alternative paradigm have on theories of development?
21. Explain how folk media can be used to disseminate the development messages in the rural community.

 

 

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