LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

TG 16

SECOND SEMESTER – April 2009

VC 2809 / 1807 – MEDIA MANAGEMENT

 

 

 

Date & Time: 27/04/2009 / 1:00 – 4:00  Dept. No.                                                   Max. : 100 Marks

 

 

 

PART- A

ANSWER ANY FIVE OF FOLLOWING QUESTIONS IN 100 WORDS EACH.             (5 X 4 = 20)

 

1. Differentiate between media leadership and non-media leadership.
2. Why does system theory approach management from macro perspective?
3. Write a short note on two basic functions of management.
4. Explain management styles that closely relate to media.
5. Differentiate between competitive strategy and innovative strategy.
6. Is marketing not very important in media product management? Why?
7. Explain the phases of brand management in media industry.

 

PART- B

ANSWER ANY FIVE OF THE FOLLOWING IN 200 WORDS EACH.                                  (5 X 8 = 40)

 

8. How do the media look at new plays based on consistent portfolio logic?
9. What is it meant by creating innovative content?
10. Give a picture of leadership dynamics in newspaper management.
11. How do you explain convergence in media industries?
12. Mention the four propositions of research in media management.
13. Why do they place major emphasis on innovation in cross-media?
14. Describe in detail the eco-system in media industry.

 

PART- C

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH                               (2 X 20 = 40)

 

15. Explain the ways by which we should manage the content generation process.
16. What are the effective ways managing a media organization? Explain by using

your field study data.

17. What are the contemporary approaches to management? Explain.

 

 

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