M.Sc Visual Communication Question Paper

Loyola College M.Sc. Visual Communication April 2006 Theories Of Visual Analysis Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 08

SECOND SEMESTER – APRIL 2006

                                             VC 2802 – THEORIES OF VISUAL ANALYSIS

 

 

Date & Time : 21-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

PART A (10×3=30 marks)

 

Explain the following in not more than 50 words

  1. Semic codes
  2. Displacement
  3. Simulacra
  4. Metaphor
  5. Deconstruction
  6. Voyeurism
  7. Gendered language
  8. Lacan’s subjectivity
  9. Grand and mini-narratives
  10. Alienation

 

PART B (5×8=40 marks)

 

Answer any five in not more than 300 words.

  1. What is Post-feminism?
  2. Explain hyper-reality, double coding and meta-narratives.
  3. Explain how media breed false consciousness.
  4. How does the subjectivity create meaning?
  5. What are icons, indexes and symbols?
  6. Explain reader supremacy with 3 examples.
  7. Outline the various types of Gaze in media texts.

 

PART C (2×15=30 marks)

 

Answer any two in not more than 500 words.

  1. Discuss the impact of post-colonialism on media values.
  2. The visual media display gender bias by catering to the male gaze. Discuss.
  3. Discuss how signs can be misleading in meaning and truth using examples from

recent television commercials.

 

 

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Loyola College M.Sc. Visual Communication April 2006 Media Management Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 10

THIRD SEMESTER – APRIL 2006

                                                        VC 3800 – MEDIA MANAGEMENT

 

 

Date & Time : 28-04-2006/1.00-4.00 P.M.   Dept. No.                                                       Max. : 100 Marks

 

 

 

Kindly note: This is an open book test. You are allowed to use your own notes and not allowed to borrow notes from your companions. Answers need to be your personal reflections and not reproduction of class notes or handouts. Reproduction will fetch you minimum marks/no marks.

PART A

Write short notes on ANY FIVE of the following not exceeding one page each.          (5×8=40)

  1. Attempt a profile of the work force in South Indian media industry – in terms of demographics and psychographics.
  2. Your comments on Gender and Leadership, especially in the media field.
  3. How will the new technology (digital) in filmmaking and distribution affect Recruitment and Development of work force in the film industry in India.
  4. Feedback matters and feedback is a ritual. How do you see the value of feedback in an organization?
  5. Two current challenges for any management – globalisation and work-force diversity.
  6. Briefly explain four parameters that will affect film scheduling in the Indian context.
  7. Arthashashtra is a great source of management thought. Defend or Criticize this statement.

PART B

Write essays on ANY TWO of the following not exceeding three pages each.   (2×15=30)

  1. Conflicts are one of the major sources of news making for the media. Conflicts do occur in the media industry (the episodes of Thangar Bachan and Kushboo). As a student of media management, what is your view on conflicts and conflict management skills?
  2. Nuances of `Theory i Management’ as proposed by Arindam Chaudhuri and your comments on his theory.
  3. `The business of business is business’. Express your views FOR and AGAINST this statement from the perspective of management and social responsibility.

PART C

The break-down of the film script and related paper works.                          (30 Marks)

 

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Loyola College M.Sc. Visual Communication April 2006 Information & Communication Technology Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 9

SECOND SEMESTER – APRIL 2006

                             VC 2954 – INFORMATION & COMMUNICATION TECHNOLOGY

 

 

Date & Time : 24-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

PART A

Answer the following in about 30 words                                                       10´3=30

 

  1. Explain the relevance of ICT.
  2. Define CDMA.
  3. Expand JPEG and MPEG.
  4. What is HD-DVD?
  5. What is Media Convergence?
  6. Define Information Flow.
  7. What is terrestrial transmission?
  8. Mention the usages of Flash Drive.
  9. What is GPRS?
  10. How important is Data Retrieval?

 

PART B

Answer any five questions in about 250 words                                                  5´8=40

 

  1. Explain digitalization and its impact.
  2.  Explain the various barriers in communication transfer.
  3. Comment on information transfer cycle.
  4. Explain online information retrieval with examples.
  5. Write about various information storage devices.
  6. What is DBMS? Explain its usages.
  7.  Illustrate the structure of coaxial cable.
  8. What is DTH? What are its advantages?

 

PART C

Answer all the questions in about 500 words                                             2´15=30

 

  1. What is e-marketing? Explain the scope of e-marketing and e-business in India               with examples.

Or

What is e- governance? Explain with examples.

 

  1. Explain the functions of ATMs with illustrations.

Or

Comment on the increasing relevance of the Information Superhighway in
Indian society.

 

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Loyola College M.Sc. Visual Communication Nov 2006 Quantitative Media Research Tools Question Paper PDF Download

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                      LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AI 10

THIRD SEMESTER – NOV 2006

VC 3875 – QUANTITATIVE MEDIA RESEARCH TOOLS

 

 

Date & Time : 06-11-2006/9.00-12.00      Dept. No.                                                      Max. : 100 Marks

 

 

 

  • Please read the questions carefully BEFORE you start answering them.
  • The questions are set to evaluate your comprehension of the different theories, methods and methodology and your creative ability to apply them in media research.
  • Reproduction of the class materials and pages from books will give you a low score. Instead, your sharp skill in critiquing the methods/methodology will be rated high.

 

PART A

Answer any FIVE questions in 100 words each:                                   (5 x 4 = 20)

 

  1. What is the difference between validity and reliability in media research?
  2. How do you differentiate research method from research methodology?
  3. Who is the diegetic narrator in narrative analysis?
  4. Write a note on the different types of variables in media research.
  5.  How will you explain hypothesis testing?
  6.  Briefly explain abductive strategy.
  7.  Give a description of Seven Day Diary in Audience Research?

 

PART B

Answer any FIVE questions in 350 words each:                                    (5 x 7 = 35)

 

  1. Explain the four traditions in the history of media research?
  2. Hermeneutics plays a vital part in media research. Discuss.
  3. How do you explain the postmodern turn to the tool of analysis in media research?
  4. What are the five main purposes of Content Analysis?
  5. Explain the three types of interviewing.
  6. Random sampling is a sample which is selected by choice. Explain.
  7. What is discourse analysis?

 

PART C

Answer any THREE questions in 800 words each:                               (3 x 15 = 45)

 

  1. Write an essay on the six levels of Empirical Research.
  2. What are the steps that a media research should follow in transferring qualitative data into quantitative data?
  3. Discuss with an example the descriptive and analytical survey methods.
  4. Critically explain the main quantitative methods that most audience research follows.
  5. Identify major elements of Survey Research in media and give your own analysis.

 

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Loyola College M.Sc. Visual Communication Nov 2006 Integrated Marketing Communication Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034  M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AI 11

THIRD SEMESTER – NOV 2006

VC 3955 – INTEGRATED MARKETING COMMUNICATION

 

 

Date & Time : 27-10-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

 

 

  1. Write Short Notes on the following (100 words each): 10×3=30

 

  1. Crisis Management
  2. Audience research
  3. Media relations
  4. Contemporary advertising
  5. Budgeting
  6. Ad creativity
  7. USP
  8. Event management
  9. SWOT Analysis
  10. Marketing mix

 

 

  1. Answer any FIVE of the following questions (250 words each): 5×6=30

 

  1. What is TRP? Explain the importance of TRP in advertising.
  2. “Advertising as a marketing communication tool”-Explain.
  3. What is marketing research? Explain.
  1. Trace the development of advertising in India.
  2. Comment on digital advertising.
  3.  Explain the impact of advertising on children.
  4. Comment on New media advertising.

 

 

III. Answer any TWO of the following questions (1000 words each):       2×20=40

 

  1. Explain the role of a creative department in an ad agency.
  2.  What is campaign strategy? Plan a campaign for a new mobile product.
  3.  What is Integrated Marketing Communication? Explain.

 

 

 

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Loyola College M.Sc. Visual Communication Nov 2006 Contemporary Media Trends Question Paper PDF Download

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                     LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034    M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AI 12

THIRD SEMESTER – NOV 2006

VC 3956 – CONTEMPORARY MEDIA TRENDS

 

 

Date & Time : 27-10-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

 

 

  1. Answer any FOUR of the following in about 100 words each:

                                                                                                                 (4 ´ 5 = 20)

  1. Write about the advantages of ‘Digital film making’.
  2. What are the ‘Ethics’ that should be followed by print media?
  3. How effective are ‘Hoardings’ in the context of Advertisements?
  4. Discuss about TRP & “Tamil Television Serials”.
  5. Write about the merits in Media Convergence.
  6. Give some psychological reasons for ‘Cyber Crimes’.

 

  1. Answer any FOUR of the following in about 200 words each:                                                                         (4 ´ 10 = 40)
  2. What is ‘Demand and Supply’ trend? And what are the impacts it creates on       ‘quality’ media?
  3. Write about ‘Violence’ in Cine Media; and give some psychological reasons         for the success of action movies.
  4. Discuss the merits and demerits of ‘Virtual Reality’.
  5. Is ‘Media’ the ‘Stepping Stone’ to politics? – Discuss.
  6. Discuss some of the ‘Media Myths’ and their negative influence on youth.
  7. Media is not for the Marginalized people – Discuss.

 

III. Answer any TWO of the following in about 500 words each:                                                                                                                                      (2 ´ 20 = 40)

  1. Modern Trends in Cine, Tele, Print, Ad & Web Media – Discuss
  2. Write about the ‘Media Objectivity’ in the        present media.
  3. How powerful is Media? Discuss the Positive and Negative impact of

Media on Society.

 

 

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Loyola College M.Sc. Visual Communication Nov 2006 Basics Of Visual Communication Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034  M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AI 05

FIRST SEMESTER – NOV 2006

VC 1804 – BASICS OF VISUAL COMMUNICATION

 

 

Date & Time : 28-10-2006/1.00-4.00           Dept. No.                                                       Max. : 100 Marks

 

 

 

  1. Write short notes on the following (50 words each): 10X2=20

 

  1. Psycho-social noise
  2. Propaganda
  3. Olfactory communication
  4. ‘Medium is the message’
  5. PSA
  6. Right to information
  7. Sadharanikaran
  8. Culture shock
  9. Feedback
  10. Convergence

 

  1. Answer ANY FOUR not exceeding 200 words each: 4X10=40

 

  1. Explain the elements or components of communication?
  2. What is paralanguage? Write about the major dimensions of extra linguistic activities that are at play in verbal communication.
  3. List out the different gazes in an eye contact with examples.
  4. Communication is a multi-disciplinary subject. Critically analyze.
  5. Elaborate on the functions of mass communication.
  6. Explain non-verbal behaviour with examples.

 

III. Answer ANY TWO not exceeding 500 words each:                              2×20=40

 

  1. Cellular phone has revolutionized the dynamics of Interpersonal communication. Do you agree? Substantiate your views with examples.
  2. Emphasize the importance of proxemics & haptics in communication. Elaborate on their significance in non-verbal communication.
  3. Analyse the characteristics of communication.
  4. Explain McLuhan’s four waves.

 

 

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Loyola College M.Sc. Visual Communication April 2007 Visual Cult And Culture Question Paper PDF Download

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OZ 12

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIRST SEMESTER – APRIL 2007

VC 1801 – VISUAL CULT AND CULTURE

 

 

 

Date & Time: 04/05/2007 / 1:00 – 4:00      Dept. No.                                       Max. : 100 Marks

 

 

 

Part – A

 

Answer ALL the questions in not more than 50 words each:                   (10×2=20)

 

  1. Counter-culture
  2. Hegemony
  3. Ideology
  4. Culture shock
  5. Consuming women
  6. Propaganda
  7. Shopping pleasure
  8. Cult following
  9. Consumerism
  10. The elite

PART-B

 

Answer any FOUR in not more than 200 words each:                              (4×10=40)

 

  1. How should undisciplined events be handled in reporting? Give two
  2. What are the contributions of Birmingham School in the area of cultural studies?
  3. Political parties are very careful about their public image. Analyze.
  4. Cults thrive in modern times due to stress and loss of hope. Discuss.
  5. What are the sociological approaches to critical readings of the media?
  6. ‘Dominant culture creates subcultures.’ Substantiate your views with

examples.

PART-C

 

Answer any TWO in not more than 400 words each:                                 (2×20=40)

  1. Explain branding as a cultural code citing ten recent commercials.
  2. Social system attempts to control and discipline bodily pleasures. Comment
  3. In times of crisis media should play a constructive role. Elaborate.
  4. Culture has a cluster of meanings. Substantiate your views with examples.

 

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Loyola College M.Sc. Visual Communication April 2007 Media Effects And Ethics Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS) CHENNAI – 600 034

M.Sc DEGREE EXAMINATION – VISUAL COMMUNICATION

FOURTH SEMESTER –   APRIL-2007

4803 MEDIA EFFECTS AND ETHICS

Maximum Marks: 100

Duration: 3 Hrs

                                         

PART-A

Write Short Notes on ALL the questions in 50 words each:                    (10 X 2 = 20)

  1. Privacy
  2. Media Power
  3. Knowledge Gap
  4. Advertising Standards Council
  5. Embedded Journalism
  6. Censor Board
  7. Copyright
  8. Social Control
  9. Self Regulation
  10. Media Rhetoric

PART-B

 

Answer any FIVE of the following in not more than 200 words each:      5 X 8 = 40)

 

  1. What is the typology of media effects?
  2. Explain Noelle Neumann’s concept of ‘Spiral of Silence’ in her theory of Public Opinion.
  3. What type of regulation you would recommend in the context of the present media boom and children?
  4. What are the five types of media power according to French & Raven?
  5. Is the IT Act adequate to handle the growing cyber media?
  6. The Press Council of India is called ‘toothless tiger’? Discuss.
  7. Discuss the foundation of media ethics.

 

PART-C

Answer any TWO of the following in not more than 400 words each:   (2 X 20 = 40)

 

    1. Discuss media freedom with reference to Article 19 and the reasonable restrictions.
    2. Explain the Stimulus – Response model of media effects by McGuire how has Defleur modified it?
    3. Discuss the adequacy of the Copyright Act to curb video piracy? What are the measures you would recommend?
  • Explain the effects of television on viewers, in the light of Uses and Gratification model.

 

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Loyola College M.Sc. Visual Communication April 2007 Information Comm. Technology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

OZ 18

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

SECOND SEMESTER – APRIL 2007

VC 2904 / 2954 – INFORMATION COMM. TECHNOLOGY

 

 

 

Date & Time: 24/04/2007 / 1:00 – 4:00      Dept. No.                                       Max. : 100 Marks

 

 

 

 

 

 

 

 

PART-A

 

Answer ALL the following questions in not more than 50 words each: (10X2=20)

 

  1. RAM & ROM
  2. Wi-Fi
  3. Flexography
  4. Modulation
  5. Transmission
  6. Ku-Band
  7. HDTV
  8. Protocols
  9. SVG
  10. Compression ratio

PART-B                                           

 

Answer any EIGHT of the following in not more than 100 words each:        (8X5=40)

 

  1. Write an essay on the future of Bluetooth.
  2. Briefly explain Electromagnetic radiation
  3. What is CAI and what are its advantages?
  4. Describe the role of ICT in film industry.
  5. What do e-workplace, e-commerce and e-banking mean?
  6. What are the differences between solid state storage and optical storage?
  7. Write a short note on technology of community radio.
  8. What are the differences between commercial band and military band?
  9. Firewalls: what are they?
  10. What is 3CCD and how does it work?

 

PART –C

 

Answer any TWO of the following in not more than 300 words:                   (2X20=40)

 

  1. Explain how an IT manager protect a company from its external and internal threats?
  2. Explain ethics in the field of information and communication technology
  3. Write an article on E-governance.
  4. ICT plays a major role in the field of advertising-Justify with relevant example.

 

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Loyola College M.Sc. Visual Communication April 2007 Image And Imagination Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

OZ  07

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIRST SEMESTER – APRIL 2007

VC 1800 – IMAGE AND IMAGINATION

 

 

 

Date & Time: 25/04/2007 / 1:00 – 4:00      Dept. No.                                       Max. : 100 Marks

 

 

 

PART-A

  1. Answer ALL questions not exceeding 50 words each: (10×2=20)

 

  1. Notan
  2. Metaphor
  3. Symbol
  4. Contour
  5. Camouflage
  6. Creativity
  7. Perspective
  8. Volume
  9. Displacement and condensation
  10. Rhetoric

PART-B

  1. Answer ANY FOUR not exceeding 150 words each: (4×5=20)

 

  1. Explain figure and ground relationship in the visual and non-visual field
  2. Explain with examples the key concepts of semiotics.
  3. How does the photographer undergo the experience of projection, confluence and introjections with the image he/she photographs?
  4. Classify personality types.
  5. Create a design using the camouflage concept.

 

PART-C

III. Answer ANY THREE not exceeding 500 words each:                     (3×20=60)

 

  1. Explain the different ways of visualizing for a print advertisement.
  2. What are the basic principles of photography and how do these principles operate in generating meaning?
  3. Is there a need to change the style of acting or expression for different media like cinema, television, drama and folk media? Why?
  4. Explain lateral and linear thinking processes.
  5. What are the various dimensions we need to look in to while evaluating a painting?

 

 

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Loyola College M.Sc. Visual Communication April 2007 Development Communication Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

OZ 13

SECOND SEMESTER – APRIL 2007

VC 2808 / 2801- DEVELOPMENT COMMUNICATION

 

 

 

Date & Time: 17/04/2007 / 1:00 – 4:00         Dept. No.                                                       Max. : 100 Marks

 

 

PART-A

  1. Answer ALL questions not exceeding 50 words each:  (10×2=20)

 

  1. Critical conscience
  2. Social marketing
  3. Dependency theory
  4. Media Advocacy
  5. Neo-colonialism
  6. Alternative media
  7. Top down communication
  8. Diffusion of innovation
  9. Banking system of education
  10. Magic multiplier

PART-B

  1. Answer ANY FOUR not exceeding 150 words each:               (4×5=20)

 

  1. Explain with examples how Radio can play the role of a community medium.
  2. Street theatre is also called ‘theatre of the oppressed’. Why?
  3. What are the causes the western countries attribute to the underdevelopment of the third world countries?
  4. Suggest how the internet can be used for rural development.
  5. Differentiate community video from professional/conventional video.
  6. What are the various theories related to development communication?

 

PART-C

III. Answer ANY THREE not exceeding 500 words each:                       (3×20=60)

 

  1. Documentary films don’t really reach the people it is meant to. Suggest some strategies to make them reach the rural community.
  2. What is the adverse effect of globalization on the third world countries? Suggest how the third world countries can counter it.
  3. Explain how you would go about if you were to make a participatory video film on ‘health for all’.
  4. What are the conflicting views the dominant paradigm and alternative paradigm have on theories of development?
  5. Explain how folk media can be used to disseminate the development messages in the rural community.

 

 

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Loyola College M.Sc. Visual Communication April 2007 Communication Research Methods Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

OZ 22

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2007

VC 3804  – COMMUNICATION RESEARCH METHODS

 

 

Date & Time: 28/04/2007 / 9:00 – 12:00      Dept. No.                                                Max. : 100 Marks

 

 

PART-A

Answer ALL the questions in not more than 50 words each:                   (10×2=20)

 

  • Gate keeping
  • Protocol
  • In-depth interviews
  • Open ended questions
  • Measures of central tendency
  • Pilot study
  • Copy testing
  • Positivist approach
  • Method Vs. Methodology
  • Inter-disciplinary research

 

PART-B

Answer any FOUR in not more than 300 words each:                             (4×10=40)

 

  1. List out the special features of a communication research.
  2. Distinguish between qualitative and quantitative methods in a research. Which

is preferred in a communication research? Why?

  1. What are the possible research areas in the Internet?
  2. Explain the anti-social and pro-social effects of media content.
  3. Discuss the role of rating points in media research.
  4. Write about uses and gratification study in a media research.

 

PART-C

Answer any TWO in not more than 500 words each:                              (2×20=40)

 

  1. Discuss the ingredients of a hypothesis. How important is it to test a hypothesis?
  2. Communication research is preferred to be done under social science research.

Substantiate.

  1. Analyze the narrative of a moving image that you viewed recently using content

analysis.

  1. Explain the types of print and electronic media research.

 

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Loyola College M.Sc. Visual Communication April 2008 Theories Of Visual Analysis Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

AC 11

SECOND SEMESTER – APRIL 2008

VC 2802 – THEORIES OF VISUAL ANALYSIS

 

 

 

Date : 22/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

Answer  ALL the following questions (about 50 words each):                                      10X2 =20

 

  1. Dynamic Unconscious
  2. Linguistic sign
  3. Defense mechanism
  4. Post-modernism
  5. Male gaze
  6. Vladimir Prop
  7. Structuralism
  8. Mirror stage
  9. Dream work
  10. Alienation

 

PART – B

 

Answer any FIVE questions (200 words each)                                                           5 X8 = 40

 

  1. ‘Unconscious is structured like a language’ – Explain.
  2. Explain the role of ideology in media.
  3. Write about the psychosexual stages.
  4. What are syntagmatic and paradigmatic analysis?
  5. ‘Man made language’ – Comment.
  6. What are the many waves of feminism?
  7. Explain base and superstructure.

 

PART – C

 

Answer any TWO of the following (500 words each)                                               2X20 = 40

 

  1. Explain with examples how women are portrayed in media.
  2. Discuss the techniques of dream work.
  3. What is postmodernist approach to media?

 

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Loyola College M.Sc. Visual Communication April 2008 Communication Research Methods Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

AC 13

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2008

    VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date : 26/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Answer all the questions in not more than 50 words each.                                      (10×2=20)

  1. Multi-disciplinary research
  2. Protocol
  3. Close ended questions
  4. Measures of central tendency
  5. Uses and gratification
  6. Positivist approach
  7. Copy testing
  8. Survey method
  9. Research report

PART – B

Answer any FIVE from the following in not more than 200 words each.                (5×8=40)

  1. Differentiate between qualitative and quantitative methods in a research.
  2. ‘Communication research basically is a social science research’. Discuss.
  3. List out the areas of research in the Internet.
  4. Write on the importance of applying content analysis in the media research.

15 Emphasize the importance of carrying out a pilot study.

  1. What are the ingredients of Participatory Observation Method?
  2. Explain the research procedures in a media research.

PART – C

Answer any TWO from the following in not more than 500 words each.              (2×20=40)

  1. What is a hypothesis? How do you test a hypothesis? Explain.
  2. Analyze technically a moving image that you have seen recently.
  3. Explain the types of electronic media research.

 

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Loyola College M.Sc. Visual Communication Nov 2008 Visual Cult & Culture Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KB 07

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIRST SEMESTER – November 2008

    VC 1813 – VISUAL CULT & CULTURE

 

 

 

Date : 08-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

Answer the following not exceeding 50 words each.                                                 (10×2 =20)

 

  1. Globalization
  2. Ideology
  3. Frankfurt school
  4. Consumerism
  5. Seeing sex
  6. Virtual reality
  7. Popular culture
  8. Visuality
  9. Constructed reality
  10. Critical autonomy

PART – B

 

Answer any FIVE questions in 150 words each.                                                     (5 x 7 = 35)

 

  1. Why photography is considered as ‘Democratic Image’.
  2. Write about the early perspectives about perspective.
  3. Explain the socialization process.
  4. What is society? Write about the structure of Indian society.
  5. What are our perceptions about colour?
  6. Describe the signs of postmodern society.
  7. Differentiate between film and television.

 

PART – C

 

Answer any THREE questions in 300 words each.                                               (3 x 15 = 45)

 

  1. Trace the growth of visuals from drawings to pixel zone.
  2. Discuss the role of mass media in shaping our perceptions.
  3. Define cultural theory. Explain its key concepts.
  4. ‘We live in the age of images’ – Discuss.
  5. Write about the impacts of mass culture on society.

 

 

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Loyola College M.Sc. Visual Communication Nov 2008 Quantitative Media Research Tools Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

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M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – November 2008

    VC 3875 – QUANTITATIVE MEDIA RESEARCH TOOLS

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART- A

 

ANSWER ANY FIVE OF THE FOLLOWING QUESTIONS IN 50 WORDS EACH.     (5×4=20 marks)

 

  1. Briefly explain the concept of central tendency.
  2. How does an independent variable differ from dependent variable?
  3. How do you measure concurrent validity?
  4. Why do we use split-half reliability testing in media research?
  5. What lies between a construct and indicators of it? Explain.
  6. What is standard deviation in media research?
  7. Explain frequency distribution.

 

PART- B

ANSWER ANY FIVE OF THE FOLLOWING IN 150 WORDS EACH.                                   (5×8=40 marks)

 

  1. Briefly explain some general principles of quantitative media research.
  2. Write an analytical note on grounded theory.
  3. How do you tap the disadvantages between coding and close analysis?
  4. Differentiate between code-based analysis and case-based analysis.
  5. What are the three forms of inference? Explain them briefly.
  6. What role does thick description play in observation?
  7. Write short notes on: Documents, Artifacts and Data.

 

PART- C

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH.                    (2×20= 40 marks)

 

  1. What are the levels of measurement? Explain them in the field research, you did for this course.

 

  1. Identify six levels of analysis. And make an analysis of a film, you have watched recently.

 

  1. Write an essay on measuring media content.

 

 

 

 

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Loyola College M.Sc. Visual Communication Nov 2008 Media Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

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FIRST SEMESTER – November 2008

                                                     VC 1807 – MEDIA MANAGEMENT

 

 

 

Date : 13-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

                                                                               PART- A                                                         

 

ANSWER ANY FIVE QUESTIONS IN 50 WORDS EACH.                                                       (5×4=20)

 

  1. Do rules of corporate governance have a role in media management?
  2. How would you explain media trends in global media?
  3. Write a brief note on Cable Network Services.
  4. When does profit overtake entertainment in media content?
  5. Write a short note on SANOMAWSOY’s system of media management.
  6. How do the Hollywood productions follow vertically integrated system?
  7. Briefly explain four basic principles of management.

 

PART- B

 

ANSWER ANY FOUR OF THE FOLLOWING IN 150 WORDS EACH.                                   (4×10=40)

 

  1. What basic approach would you keep in mind when you manage a media organization?
  2. Relate some general functions of management with media management.
  3. How do scale and scope of economies affect information goods?
  4. Who does take major role in deciding media formats? Why?
  5. What are the core business strategies in transnational media management?
  6. Write a short note on the importance of control in media management.

 

PART- C

 

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH.                                    (2×20=40)

 

  1. Write an essay on ways of managing media companies applying Henry Fayol’s principles.
  2. What are the advantages and disadvantages of family-owned media companies?
  3. ‘Technological changes lead to the convergence of media’. Write an analytical essay.

 

 

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Loyola College M.Sc. Visual Communication Nov 2008 International Media Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIRST SEMESTER – November 2008

    VC 1806 – INTERNATIONAL MEDIA

 

 

 

Date : 12-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART- A

 

ANSWER ANY FIVE QUESTIONS IN 50 WORDS EACH.                                          (5X4=20 marks)

 

  1. Enumerate the features of international media.
  2. How would you make a link between globalization and global media?
  3. What are the functions of folk media?
  4. What are the two main objectives of media?
  5. Explain CRT technology in TV medium.
  6. Where do they use zoetrope and the praxinoscope devices? How?
  7. What was the role of IBM in globalizing digital media?

 

PART- B

 

ANSWER ANY FIVE OF THE FOLLOWING IN 150 WORDS EACH.                                  (5X8=40 marks)

 

  1. How would you relate technology with media?
  2. What are the features that define a global TV channel?
  3. Do you agree that new media was born out of digital revolution? Why?
  4. Explain the two types of electronic media.
  5. What is the core competency of digital media?
  6. Why do people think that media is meant for entertainment?
  7. Differentiate Asian media from North American media.

 

PART- C

 

ANSWER ANY TWO OF THE FOLLOWING IN 300 WORDS EACH.                 (2X20=40 marks)

 

  1. ‘Media is the mirror of society’. Discuss.
  2. ‘Hollywood defines internationality of media’. Substantiate.
  3. ‘Image-making is at its core in the dynamics of international media’. Your reflections.
  4. Argue a case for Indian cinema having international standard.

 

 

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Loyola College M.Sc. Visual Communication Nov 2008 Information Communication Technology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIRST SEMESTER – November 2008

    VC 1812 – INFORMATION COMMUNICATION TECHNOLOGY

 

 

 

Date : 06-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

  1. Answer all the following questions not exceeding 50 words each. (10 x 2 =20)

 

  1. LAN
  2. Data
  3. IP/TCP
  4. Hacking
  5. GPRS
  6. Generation loss
  7. AI
  8. Mechanical barrier
  9. Digital divide
  10. Blog

 

  1. Answer any FIVE of the following not exceeding 150 words each. (5 x 7 = 35)

 

  1. Explain the various types of networks in detail.
  2. List the different types of storage devices and explain them.
  3. Explain how information can be retrieved from internet. Give Suitable examples.
  4. Mobile Phones – Boon or Bane to the society. Justify your answer with suitable examples.
  5. What is information super highway? Discuss its advantages and disadvantages in the Indian context.
  6. “Information Transfer Cycle” – Explain in detail.
  7. Write brief notes on:
    1. HTTP
    2. FTP

 

III. Answer any THREE of the following not exceeding 300 words each.                       (3 x 15 = 45) 

 

  1. Write on the features of Modem, Message Switchers, Multiplex/Demultiplex and Encoding/Decoding.
  2. What is DBMS? Explain the various types of DBMS in detail.
  3. Can ICT be India’s growth engine? How will it bridge or widen the digital divide?
  4. What is e-governance? Refer to any two e-governance projects in India and discuss

their merits and demerits.

 

 

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