LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 08

SECOND SEMESTER – APRIL 2006

                                             VC 2802 – THEORIES OF VISUAL ANALYSIS

 

 

Date & Time : 21-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

PART A (10×3=30 marks)

 

Explain the following in not more than 50 words

1. Semic codes
2. Displacement
3. Simulacra
4. Metaphor
5. Deconstruction
6. Voyeurism
7. Gendered language
8. Lacan’s subjectivity
9. Grand and mini-narratives
10. Alienation

 

PART B (5×8=40 marks)

 

Answer any five in not more than 300 words.

11. What is Post-feminism?
12. Explain hyper-reality, double coding and meta-narratives.
13. Explain how media breed false consciousness.
14. How does the subjectivity create meaning?
15. What are icons, indexes and symbols?
16. Explain reader supremacy with 3 examples.
17. Outline the various types of Gaze in media texts.

 

PART C (2×15=30 marks)

 

Answer any two in not more than 500 words.

18. Discuss the impact of post-colonialism on media values.
19. The visual media display gender bias by catering to the male gaze. Discuss.
20. Discuss how signs can be misleading in meaning and truth using examples from

recent television commercials.

 

 

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