LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
FIFTH SEMESTER – APRIL 2012
BU 5503 – BUSINESS POLICY & STRATEGY
Date : 27-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION – A
ANSWER ALL THE QUESTIONS: (10×2=20)
- Explain BCG matrix
- What do you mean by SBU?
- Explain strategy.
- What is project planning?
- What are the four phases in strategic management?
- What is strategic planning?
- What are the different types of resources?
- What is organizational structure?
- Explain corporate culture.
- Explain the purpose of strategic evaluation?
SECTION – B
ANSWER ANY FIVE QUESTIONS: (5×8=40)
- State the importance of business policy.
- Explain the various components of environment.
- State the methods and techniques used for organizational appraisal.
- Discuss the various objectives of business policy.
- Explain any four methods and techniques used for environmental scanning.
- Enumerate the different structural mechanisms required to implement a strategy.
- Discuss the important techniques of evaluating strategies.
- List out the characteristics of objectives.
SECTION – C
ANSWER ANY TWO QUESTIONS: (2×20=40)
- Describe the important types of planning systems in business policy.
- Explain the role of strategic management.
- Discuss the basic types of strategic control.
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