LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

TH 20

SIXTH SEMESTER – APRIL 2007

CO 6601 – INTERNATIONAL MARKETING

 

 

Date & Time: 18/04/2007 / 9:00 – 12:00     Dept. No.                                                   Max. : 100 Marks

 

 

SECTION-A                                                      (10 x 2=20 Marks)

Answer ALL of the following in this section:

• What is meant by ‘Strategic concept of Marketing’?
• Describe the meaning of ‘Global Localisation’.
• What is a ‘Transnational Corporation’?
• What is ‘Balance of payments’.
• What is Sales Promotion?
• Define the term “Culture”.
• What is ‘Intercultural Socialisation’?
• Describe the meaning of ‘Expropriation’.
• What is ‘Product Positioning’?
• What is ‘Gray Marketing’.?

SECTION-B                                                         (5 x 8=40 Marks)

Answer any FIVE of the following in this section:

 

• What are the stages of national market development based on GNP per capita, and what percentage of world income is found in each of the stages? Why is this information important to global marketers?
• Write short notes on:- (a) Hofstede’s Cultural Typology, (b) Self-reference Criteria and (c) Environmental sensitivity.
• What six criteria should be assessed when evaluating potential export markets?
• Explain the meaning of different management orientations.
• Distinguish between a low context culture and a high context culture.
• Describe the degrees of Economic co-operation. Illustrate your answer with suitable examples.
• List out and explain the major issues of distribution in Global Marketing.
• Discuss the criteria global marketers should consider while making product design decisions.

SECTION-C                                           (2 x 20=40 Marks)

Answer any TWO of the following in this section:

 

• Explain in detail the entry strategies (along with the options each one offers) made available for a company that wants to expand its’ market outside the home country.
• Discuss the various combinations of product / communication strategies available to global marketers. When is it appropriate to use each?
• Identify and explain the driving and restraining forces affecting global integration and global marketing.

 

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