LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc., DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMEBR 2012

VC 3507/3503 – ADVERTISING BASICS

 

 

 

Date : 02-11-2012              Dept. No.                                        Max. : 100 Marks

Time : 9.00 – 12.00

 

PART – A

 

Briefly answer all the questions:                                                                                  (10 x 2 = 20 Marks)

 

1. SWOT
2. In house ad agency
3. Brand Positioning
4. Social Advertising
5. Transit advertising
6. Publicity
7. New Media
8. Psychographics
9. Creativity
10. Copy Writing

 

PART – B

 

Answer any five of the following in about 150 words each:                                     (5 x 8 = 40 Marks)

 

1. Explain advertising appeals and their uses.
2. Write about consumer buying behaviour.
3. Describe the creative process.
4. How relevant is PR in advertising?
5. Briefly discuss the types of outdoor advertising.
6. How do traditional media help in advertising? Justify with examples.
7. Discuss political advertising.

 

PART – C

 

Answer any Two of the following in about 400 words                                                 (2 x 20 = 40 Marks)

 

1. Discuss the structure and function of an ad agency.
2. Discuss the pros and cons of Television advertising.
3. Discuss  how the audience play significant role in advertising.
4. Create a complete ad campaign for creating awareness on saving ‘Electricity’.  Justify your media choice to reach the audience.

 

 

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