LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
THIRD SEMESTER – APRIL 2011
VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY
Date : 25-04-2011 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART – A
Answer ALL the questions in about 50 words each. (10 X 2 =20)
- Mass media
- Rhetoric
- Critical Autonomy
- Realism
- Mass audience
- narrative
- Community radio
- Visual Coding
- Citizen journalism
- Alternative media
PART –B
Answer any FIVE questions in about 200 words each. (5 X 8 =40)
- Discuss media saturation among today’s audience.
- How does management of information take place in media?
- What are media determinants? Explain with examples.
- Explain any four technique used in Media Rhetoric.
- Discuss the impact of cartoon networks on children.
- Explain the dominant and subordinate ideologies.
- Discuss in detail the concept of alternative media.
PART – C
Answer any TWO questions in about 400 words each ( 2 X 20 = 40)
- Do media glorify “reality”? Discuss with examples.
- “Today’s audience are no more laggards” – Justify your answers
- Discuss in detail the Indian initiatives towards alternative media.
- Discuss the role of media during the recent “Commonwealth games – Delhi 2010”
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