LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

TG 04

FOURTH SEMESTER – April 2009

VC 4504 – MEDIA RESEARCH METHODS

 

 

 

Date & Time: 24/04/2009 / 9:00 – 12:00 Dept. No.                                                  Max. : 100 Marks

 

 

PART A

1. Answer ALL the questions                                                        (10 X 2 = 20)

 

1. Variable
2. Ethnography
3. Enumerator
4. Public Opinion Studies
5. Sample Size
6. CATI
7. Focus Groups
8. Copy testing
9. SPSS
10. Frequency

PART B

1. Answer ANY FIVE      (5 X 7 = 35)

 

11. Explain the need and relevance of media research.
12. Differentiate Qualitative & Quantitative Research.
13. Elucidate Research Problem & Hypothesis
14. Elaborate the merits & de-merits of Field Observation Study.
15. Explain the merits & de-merits of Case Study.
16. Explain the steps involved in writing a Research Report.

1. Explain the tools used for Quantitative Data Analysis.

 

PART C

• Answer ANY THREE                                                (3 X 15 = 45)

 

18. Elaborate on the various types of Research Methods.
19. Elucidate the various steps involved in the Designing a Research Project.
20. Elaborate on the types of Probability Sampling.
21. Elucidate Survey Research method and the Specific guidelines for Questionnaire Designing.
22. State the definition, uses, limitations and steps involved in Content Analysis.

 

 

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