LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034.
M.A. DEGREE EXAMINATION – APPLIEDhistory
FourTH SEMESTER – APRIL 2003
ht 4801 / h 1016 – TOURISM (with special reference to India)
16.04.2003
1.00 – 4.00 Max : 100 Marks
PART – A (4´ 5=20 marks)
Answer any FOUR of the following in 100 words each.
- Define Tourism
- IATA
- ITC Tours
- Adventure Tourism
- Dakshinchitra
- Public Relations in Tourism
PART – B (2´ 10=20 marks)
Answer any TWO of the following in 300 words each.
- Identify the various sales support techniques in tourism?
- Briefly narrate the significance of advertising in tourism.
- Trace the functions of tourist offices.
- Explain the employment opportunities in tourism industry.
PART – C (3´20=60 marks)
Answer any THREE of the following in 1200 words each.
- Assess the classification and categorisation of hotel industry and point out their significance.
- Examine the role of Travel Agency in promotion of tourism.
- Discuss the concept and importance of Eco-
- Critically evaluate the socio-economic and cultural impact of tourism.
- What are the prospects and problems of Indian and Third World Tourism?
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