LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMBER 2010

VC 3507/VC 3503 – ADVERTISING BASICS

 

 

 

Date : 30-10-10                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Briefly answers ALL the following questions in about 50 words each.                          (10 X 2 = 20)

 

2. Advertising
3. Big Idea
4. Visualizer
5. Brand Ambassador
6. Flyer
7. Psychographics
8. Layout
9. Story Board.
10. Brand Loyalty

 

PART – B

 

Answer ANY FIVE of the following in about 200 words each.                                                       (5 X 8 = 40)

 

11. Explain the different elements of Marketing Mix.
12. Elucidate the fundamental aspects of Lateral thinking.
13. Discuss the Ethical issues in advertising.
14. Explain the advantages of Transit Advertising.
15. Explain the Process of Creativity.
16. What are the advantages of TV Advertisement?
17. Discuss why market research is more important for an effective advertising.

 

PART – C

 

Write essays on ANY TWO of the following in about 400 words each.                           (2 X 20 = 40)

 

18. Critically analyze in detail the various processes which make an ad campaign very effective.
19. Explain different types of appeals with examples.
20. Discuss why consumer segmentation is important. Answer in detail the ways in which the

advertisers segment the market.

21. Discuss the different types of Headlines, Body Copy and Slogans of Print Advertisement.

 

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