LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
|
FOURTH SEMESTER – APRIL 2008
BU 4501 – MARKETING MANAGEMENT
Date : 29-04-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART-A
Answer ALL the questions. (10×2=20 marks)
- What do you mean by ‘blanket brands’?
- State any 3 functions of packaging.
- What is ‘product-mix’?
- Write a brief note on ‘Penetration Pricing’.
- State any 2 functions of middlemen.
- What are the essentials on a label on processed food items?
- Explain the term ‘Re-marketing’.
- What is demographic segmentation?
- Differentiate ‘Market’ from ‘Marketing’.
- What is ‘Sales Promotion’?
PART-B
Answer any FIVE questions. (5×8=40 marks)
- Describe the elements of a ‘Marketing Mix’.
- What are the criteria for market segmentation? Briefly describe the criteria with suitable examples.
- Explain in detail the new product development process.
- Discuss the various strategies to be adopted by a markteer of consumer goods, during the stages of the product life cycle.
- Define Branding – What are the objectives of branding?
- What are the factors to be considered while fixing the price of industrial raw materials?
- Describe the important channels of distribution available for the marketing of consumer goods.
- Critically evaluate the methods of adverting appropriation.
PART-C
Answer any TWO questions: (2×20=40 marks)
- “In today’s world customer Relationship Management is the key to successful Marketing” – Discuss.
- Define Promotion. Describe the commonly adopted techniques of sales promotion, both dealer and consumer sales promotion.
- What are the objectives of pricing? Describe any three important methods of pricing.
Latest Govt Job & Exam Updates: