LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.B.A.  DEGREE EXAMINATION – BUSINESS ADMINISTRATION

MS 14

FOURTH SEMESTER – APRIL 2007

BU 4501 – MARKETING MANAGEMENT

 

 

Date & Time: 24/04/2007 / 9:00 – 12:00         Dept. No.                                                     Max. : 100 Marks

 

 

PART – A

 

Answer ALL the questions:                                                                   (10 x 2 = 20 marks)

 

1. Explain the term “Demarketing”.
2. What is consumer market?
3. What do you understand by consumer lifestyle?
4. What is meant by complex buying behavior?
5. Give a brief note on Individual Marketing.
6. What is Product Position?
7. Explain the concept of Product Mix.
8. What is Dynamic Pricing?
9. What is meant by Conventional Marketing System?
10. Outline the meaning of Buzz Marketing?

 

 

PART – B

 

Answer any FIVE questions:                                                                   (5 x 8 = 40 marks)

 

11. List and discuss the contrasted concepts of Marketing and Selling.
12. Analyse the four major factors that influence consumer behavior.
13. Define Product. Also explain the levels of product and services.
14. Discuss the various Brand development choices of a company. Also provide an

example of each.

15. Identify and explain the internal factors affecting a firms pricing decision.
16. What is a Channel conflict? Discuss the types of conflict with an example.
17. Identify and analyze the major Channel management decision.
18. List and discuss the different Buyer – readiness stages of effective communication.

 

PART – C

 

Answer any TWO questions:                                                                 (2 x 20 = 40 marks)

 

19. List and assess the Core Marketing Concepts with an effect to modern marketing.
20. Identify and discuss the major pricing strategies of Product mix and Price adjustment.
21. Define a Marketing Channel. Discuss the different types of channel of distribution.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

           B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION

AP 9

FOURTH SEMESTER – APRIL 2008

BU 4501 – MARKETING MANAGEMENT

 

 

 

Date : 29-04-08                  Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART-A

Answer ALL the questions.                                                             (10×2=20 marks)

1. What do you mean by ‘blanket brands’?
2. State any 3 functions of packaging.
3. What is ‘product-mix’?
4. Write a brief note on ‘Penetration Pricing’.
5. State any 2 functions of middlemen.
6. What are the essentials on a label on processed food items?
7. Explain the term ‘Re-marketing’.
8. What is demographic segmentation?
9. Differentiate ‘Market’ from ‘Marketing’.
10. What is ‘Sales Promotion’?

PART-B

Answer any FIVE questions.                                                           (5×8=40 marks)

1. Describe the elements of a ‘Marketing Mix’.
2. What are the criteria for market segmentation? Briefly describe the criteria with suitable examples.
3. Explain in detail the new product development process.
4. Discuss the various strategies to be adopted by a markteer of consumer goods, during the stages of the product life cycle.
5. Define Branding – What are the objectives of branding?
6. What are the factors to be considered while fixing the price of industrial raw materials?
7. Describe the important channels of distribution available for the marketing of consumer goods.
8. Critically evaluate the methods of adverting appropriation.

 

PART-C

Answer any TWO questions:                                                           (2×20=40 marks)

1. “In today’s world customer Relationship Management is the key to successful Marketing” – Discuss.
2. Define Promotion. Describe the commonly adopted techniques of sales promotion, both dealer and consumer sales promotion.
3. What are the objectives of pricing? Describe any three important methods of pricing.

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