LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.COM. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2012

 CO 6601 – INTERNATIONAL MARKETING

 

 

 

Date : 18-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

ANSWER ALL THE QUESTIONS:                                                                                    (10×2=20)

 

1. What is licensing?
2. List out the different marketing environment.
3. Mention any two global trends today.
4. What are tariff barriers?
5. What is global marketing?
6. List out the factors that favour standardization as a product policy.
7. Expand ‘FOB’ and ‘CIF’.
8. What is export pricing?
9. Explain franchising.
10. What is product standardization?

 

PART – B

ANSWER ANY FIVE QUESTIONS:                                                                                       (5×8=40)

11. What are the factors affecting international marketing?
12. Explain any two modes of entry into global markets.
13. What are the issues that make the producer to seek go abroad and market his products?
14. What are the differences between international and domestic marketing?
15. What is the impact of globalization in international market?
16. What is the role of foreign agents in the international channels?
17. Explain International Product Life Cycle.
18. What is the role of Cost, Insurance and Freight in International pricing?

 

PART – C

ANSWER ANY TWO QUESTIONS:                                                                                  (2×20=40)

19. Analyse the factors which affect the choice of International channels.
20. Explain the major stages in International marketing. Describe the social, political & other issues affecting International marketing.
21. What factors control the choice of media to promote products in the international markets?

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