LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

FIFTH SEMESTER – APRIL 2012

CO 5503 – MARKETING MANAGEMENT

 

 

 

Date : 03-05-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer ALL Questions:                                                                                       (10 x 2 = 20 Marks)

 

1. Define Marketing.
2. Explain production concept.
3. What are rational and emotional motives?
4. What is product positioning?
5. Mention any two uses of packaging.
6. What are industrial good?
7. What is skimming pricing?
8. What is optimum inventory in product distribution?
9. Define advertisement.
10. What is sales promotion?

PART – B

Answer any FIVE Questions:                                                                         ( 5 x 8  = 40 Marks )

 

11. Discuss the concept of Marketing Mix.
12. Explain the characteristics of the stages in product life cycle.
13. Discuss the factors that influence pricing.
14. Explain the different methods of fixing an advertisement budget.
15. Distinguish between advertisement and sales promotion
16. What are the different methods of sales promotion?
17. Comment on the evolution of the Marketing concept.
18. Discuss some initiatives on Corporate Social Responsibility by Indian companies

 

PART – C

Answer any TWO Questions:                                                                        (2 x 20 = 40 Marks)

 

19. What are the various methods of market segmentation?
20. Describe the methods of pricing.
21. What are the pros and cons of various medias used in advertisements?

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