LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
FIFTH SEMESTER – NOVEMBER 2012
CO 5503 – MARKETING MANAGEMENT
Date : 08/11/2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer ALL questions: (10 x 2 = 20 marks)
- Define Marketing.
- What is ‘Consumer Market’?
- What is ‘Adoption Process’?
- What do you understand by Product Mix?
- What is ‘Odd Pricing’?
- What is ‘Franchising’?
- Write a short note on ‘Marketing Communication’.
- Distinguish between ‘advertising’ and ‘salesmanship’.
- What is ‘Competitor Analysis’?
- What is “Socially responsible marketing”?
PART –B
Answer any FIVE questions: (5 x 8 = 40 marks)
- Write a note on global Market Environment.
- Explain the four elements of marketing mix.
- What are the features of product Life Cycle?
- Explain the role of packaging as a silent salesman.
- What are the objectives of pricing?
- Explain the services rendered by the retailers.
- State briefly the functions of marketing management.
- What qualities should be possessed by a good advertisement copy?
PART – C
Answer any TWO questions: (2 x 20 = 40 marks)
- Explain the steps involved in developing an effective communication campaign.
- What are the factors to be considered for pricing the product? Describe using examples.
- Describe the various types of Market Segmentation.
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